Beatlemania is back.
In 1964, four mop-topped kids from working-class Liverpool, England, conquered the pop culture world.
Even today's youngsters have probably seen the grainy “Ed Sullivan Show” video. They've probably heard the screaming at Shea Stadium. They've probably seen footage of American fans swamping the Brits at airports.
Well, folks, we've got a mini-Beatlemania coming up this week. A video game and a digitally remastered version of the band's music catalog are coming out on Wednesday. In short, the Beatles are everywhere this week.
But how does this Beatlemania compare with the original? Let's take a peek.
Best sellers
Then: “I Want to Hold Your Hand” single
Now: “The Beatles: Rock Band” video game
Omahan Kate Heller-Thomas — a big Beatles fan and “Rock Band” player — had her first dance with groom Brett Thomas to the Beatles' “In My Life” on Aug. 1. “With the wedding out of the way, we're counting down to the ‘Rock Band' release.”
Ringo's look
Then: Mop top
Now: Goatee and sparkly earring
“He's just Ringo,” Heller-Thomas said. “He'll never be taken as seriously as the rest of them.”
McCartney's look
Then: Mop top
Now: Wrinkly. And, um, still a mop top
It's not surprising that Paul still has the look. In terms of Beatlemania, “Paul is immersed in it,” said Scott Anderson, who teaches a course on the history of rock 'n' roll at the University of Nebraska-Lincoln.
McCartney's money
Then: Comfortable
Now: Filthy rich (reportedly worth more than $800 million)
“As if Paul didn't have enough money already, I think the release of the ‘Rock Band' video game has catapulted all of this to a whole different level,” Anderson said.
TV presence
Then: Huge ratings on “The Ed Sullivan Show”
Now: Much smaller ratings with “The Beatles: Anthology” reruns on VH1
Heller-Thomas hasn't seen the “Anthology,” but even at age 36, she's familiar with the “Ed Sullivan” performances. “They looked like such clean-cut babies.”
Audience
Then: Everyone with ears
Now: Gamers
“Who's not a Beatles fan?” asked Mike Fratt, general manager of Homer's Music stores. “I think their audience is 16 to 60 — or maybe even older.”
Anticipating
Then: “A Hard Day's Night” single
Now: iTunes selling their tunes
Fratt doesn't care about the Beatles coming to iTunes because of the low sound quality. “Why would you download an MP3 of something that's been remastered?” he asked. “If you're interested in these at all, you're interested because of the increased fidelity.”
Sound
Then: Couldn't really hear it over the screaming
Now: Digitally remastered for maximum clarity
Fratt is excited to hear the remasters. “‘Revolver' and ‘Rubber Soul' are two of my favorite albums of all time,” he said. “I'll be listening for a solid week after they come out.”
Image
Then: Wholesome
Now: Scruffy
“They grew up so fast,” said Heller-Thomas. “It's like they became scruffy men over night.” And Paul and Ringo still have elements of that today.
Regrets
Then: Ringo's drumming
Now: Yoko Ono
Don't ask Heller-Thomas about Yoko. “I hate to say hate, but ...” She once took a ball-point pen to a Yoko Ono album, so it could never be played again.
Competition
Then: Roy Orbison, the Animals
Now: “Guitar Hero: Metallica”
The Beatles are clear winners here all around. “Every year, I poll my rock 'n' roll class, and they're still listening to the Beatles,” Anderson said. The same can't or won't be said for Roy Orbison, the Animals and Metallica.
Guitar
Then: Gretsch hollow body
Now: Cheap plastic replica (for video game)
A plastic guitar? As a professional musician, Anderson finds that weird. “But if that's the way (youngsters) get turned on to good rock 'n' roll, that's fine with me,” Anderson said. “I'm just a little shocked by it.”
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