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Barnes & Noble Inc. unveils e-reader device for $259

Bloomberg News

Barnes & Noble Inc., the largest U.S. bookstore chain, introduced a device Wednesday for reading digital versions of books.

Barnes & Noble’s Nook will sell for $259, matching a recent price cut for Amazon.com’s Kindle device. The Nook will start shipping by Nov. 30 and will be available in all Barnes & Noble stores, the New York-based chain said.

The Nook has a color touch-screen for navigation not found on the Kindle or on Sony’s Reader. Amazon.com, based in Seattle, controls about 45 percent of e-reader sales in the U.S., followed by Tokyo-based Sony, with 30 percent, according to ISuppli Corp., an El Segundo, Calif.-based research company.


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