LINCOLN — New signs luring travelers off Nebraska highways and on to local attractions could be coming soon.
State lawmakers gave first-round approval Wednesday to a bill allowing signs promoting amusement, historical, cultural or leisure activity attractions.
The signs would be similar to those that currently alert drivers to food, fuel, lodging and camping services.
Legislative Bill 926, introduced by State Sen. Kent Rogert of Tekamah, started as a bill to promote Nebraska wineries with highway signs.
But the Transportation and Telecommunications Committee broadened the bill to allow signs for a variety of attractions.
Sen. Deb Fischer of Valentine, the committee chairwoman, said the signs could be used to direct people to art galleries, zoos, amusement parks and many other types of tourist venues.
Sen. Colby Coash of Lincoln said the signs would be a way to help the state’s No. 3 industry: tourism.
Despite the industry’s importance to the state, Nebraska ranks near the bottom in spending on tourism promotion, he said.
“This is a jobs bill. This is going to help industries that help our economy grow,” Coash said.
An attraction would have to be of “regional significance” and have adequate parking, restroom facilities and drinking water to qualify for a sign.
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