The Wall Street Journal mentioned an Omaha company this week in an article about berries and their “leap from seasonal treat to staple” in produce aisles.
The article describes how 31-year-old mother of two Amy Butts had never heard of aronia berries, or chokeberries, before visiting Omaha's Superberries store last year. Headquartered at 11808 West Center Road, Superberries sells gummy chews made from aronia berries and an aronia berry concentrate that's a smoothie additive.
Butts ended up purchasing the chews, which are for kids, and has since “replaced the Betty Crocker fruit-flavored snacks that used to be a staple in her household” and pays about $19 for a bag of 11 packets, which lasts about a month, the article said.
The Wall Street Journal reported there's demand for berries whose “fan base spans from the health- and diet-conscious community to picky toddlers” and that U.S. farmers have planted more acres of them and “spurred imports from growers overseas, especially raspberries from Mexico and blueberries from Chile.” Know for their antioxidant properties, the berries are native to Iowa and much of the eastern U.S.