DES MOINES — The general manager of Des Moines' transit system wants the city to ban advertisements on bus stop benches that encourage people to buy a vehicle rather than ride the bus.
Elizabeth Presutti of the Des Moines Area Regional Transit Authority asked officials in a letter last month to update city code to ensure future advertisements don't send a conflicting message about riding the bus, the Des Moines Register reported.
She asked the city to prohibit anti-transit advertising as it does the marketing of alcohol and nightclubs.
“We unintentionally cloud such important messages by simultaneously allowing these anti-transit ads in the public right-of-way,” she wrote to City Manager Rick Clark.
Presutti's letter was in response to several bus stop bench advertisements by J.D. Byrider, a used-car dealership franchise based in Indiana. The advertisements read: “Why ride the bus? You can drive with us!”
A spokeswoman for J.D. Byrider, which has nearly 150 dealerships in 30 states, said the company has used transit advertisements in other markets without any issue. However, the company could not specify whether those advertisements also included the marketing question of why someone would use the bus.
Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.