CVS, known for its plus-sized paper receipts, is promising to prune them by 25 percent.
The drugstore chain has been the target of environmentalists and consumer advocates who've criticized the company's practice of printing foot-long and longer receipts for members of its loyalty program.
The ridicule extends to a non-company sanctioned Twitter account that invites followers to post photos of CVS receipts alongside tape measures, household items and in possession of playful cats and dogs. A common complaint -- “I bought a pack of gum and got a 3-foot long receipt.”
Rob Price, CVS/pharmacy's chief marketing officer, posted a note on the chain's Facebook page pledging to trim receipts: “You asked for ALL the savings and LESS paper,” he said, also noting that the company has seen customers' “creative uses” for the chain's receipts. “We've found a way to reduce the size of the ExtraCare portion of your receipts by 25 percent while still providing you all the coupons and rewards.”
Price said the shorter receipts will make their appearance in a few weeks.
But in the meantime, one Twitter follower posted a photo of a receipt alongside his dog, saying:
“It's really getting out of hand. A CVS receipt for two items, using a 76lbs Aussie for scale."
And this customer discovered her receipt was taller than she!