Before Borgata Brewery and Distillery can open in the Old Market, its location at 1116 Jackson St. has to undergo significant renovation — originally, the space was used as an automotive shop, and most recently it was home to Second Chance Antiques.
The brewery's owners, Zac Triemert and Holly Mulkins, are hoping to draw a crowd willing to help fund that renovation next week, at the kickoff of a Kickstarter campaign to raise money for the tasting room that will feature free samples of beer and whiskey.
Borgata will also give away free swag at the event, including T-shirts, coasters, stickers and buttons, and Jackson St. Tavern will provide food.
Kickstarter, a crowd-sourcing website that helps creative types and businesses raise money for projects, allows its users to give prizes for different levels of donations, and the ones Borgata created are more clever than most.
For $5, donors will get their name on the Borgata website; for $20, they get a Pilsner glass; for $150, an original signed print of a piece by artist David Koenig, who is doing original artwork for the tasting room.
The higher the donation, the more creative the prize: For $350, a person can name a stall in the ladies' room, and for $500, a urinal in the men's room.
For $750, the donor can name the fermenting vessel where the beer brews, and the top amount, $3,500, lets the donor create and name his or her own beer, which Borgata will serve in its tasting room.
Triemert helped found La Vista's Lucky Bucket Brewing Company; he left Lucky Bucket in November.
Borgata will be a brewery, distillery and tasting room. The name comes from an old Italian mob word for family, and Triemert told The World-Herald late last year that he wants the brewery and distillery to become a family business that remains in Omaha for years to come. Many of the ingredients for the beers they will brew will be local.
The Kickstarter and tasting event take place at 6 p.m. Sept. 26 at the New BLK, 1213 Jones St.