Performance Chrysler Jeep Dodge Ram of Bellevue will be one of the first Chrysler dealerships in the country to unveil the new 2014 Jeep Cherokee.
The unveiling will happen today as part of the dealership’s grand-opening ceremonies from 5:30 p.m. to 8:30 p.m.
The new Jeep Cherokee — not to be confused with the Grand Cherokee — replaces the Liberty and breaks from the traditional Jeep style, said Tyrone Williams, the dealership’s president and general manager.
“It’s completely redesigned and renamed,” Williams said. “This is a very important vehicle for the Chrysler Group. It’s entering the midsize SUV segment, the largest SUV segment.”
The Bellevue dealership is owned by Performance Automotive Group, which operates about 20 auto dealerships in the Omaha area — including La Vista and the Elkhorn area — Lincoln and Kansas City, Kan.
Performance Chrysler, which sells new and used vehicles, is located at 7713 S. 19th St. in Bellevue, near Chandler Road on the west side of the Kennedy Freeway. The 33,000-square-foot dealership, built on previously undeveloped property, opened in May, bringing about 50 new jobs to the community.
Its large showroom can accommodate up to eight vehicles.
Today’s grand opening will also feature Chrysler executives and officials from Omaha, Bellevue and Council Bluffs.
Visitors can touch, feel and order the 2014 Jeep Cherokee but can’t drive it away just yet.
“It’s one of the early production vehicles,” Williams said, adding that vehicles for sale won’t be available for about a month.