The Omaha Film Festival is moving from its home of the past five years, Regal Cinema near 72nd Street and Sorensen Parkway, to Marcus Village Pointe Cinema, near 168th Street and West Dodge Road.
The announcement was made at a party Friday night for volunteers and local filmmakers. The ninth annual Omaha Film Festival will be March 5 through 9.
The Regal had previously been known as the Great Escape 16. Regal Entertainment Group, based in Knoxville, Tenn., acquired Great Escape’s parent company, Indiana-based Aliance Entertainment, in December 2011.
Marc Longbrake, the festival’s program director, said Great Escape and Regal had been fantastic hosts for the festival and treated its staff and patrons well. He said the shift was being made in hopes of growing the festival’s attendance.
“We’re hoping if we do promotions at Village Pointe ahead of the festival, we might get some of those customers to attend,” Longbrake said. “We’re looking to boost our audience and exposure.”
Longbrake said expenses for the festival would not rise significantly. Prices for some festival passes may rise a bit this year, he said, but he expects ticket costs for individual screenings to remain the same, $8. He said the format and programming for the 2014 festival is not expected to change.
“It should look the same, just in a different building and, hopefully, with more people,” he said.