An 88-year-old, family-owned flour mill in Wauneta, Neb., and the internet may seem like strange bedfellows, but they’re the common denominators linking four southwestern Nebraska bakers.
Wauneta Roller Mills in Wauneta, Sehnert’s Bakery and HomeSpun in McCook, and Prairie Harvest of Trenton came together in the spirit of entrepreneurship to establish White Thumb Bakers Guild.
Each baker operates its own independent storefront, but the White Thumb coalition is represented as a virtual business at WhiteThumbBakers.com.
The web-based business markets packages of baked goods at three different price points—$29.95, $54.95 and $79.95, all excluding shipping costs—from all four parties. For now, shipping is limited to the contiguous United States.
Wauneta Roller Mills, founded in 1925, supplies each bakery with flour.
A Rural Business Enterprise Grant from the U.S. Department of Agriculture helped cover start-up expenses for the e-commerce site.