Merrill Lynch's Omaha team is planning a move to 132nd Street and West Dodge Road, into a new home expected to raise visibility and market share.
Coincidentally, the announcement of the March relocation to Dodge Plaza at 13321 California St. comes as the national Merrill Lynch brand marks its 100th anniversary.
Although the new Omaha office is only about a mile west of the current one in the Miracle Hills area, officials say the relocation should better position the 35-member team to expand its number of customers as well as its number of financial advisers.
“It gives us an opportunity to position ourselves for the explosive growth along the West Dodge corridor,” said Ty Bilderback, branch manager.
Merrill Lynch has leased space at Park Place, 1044 N. 115th St., for the past 26 years, he said. Also located there are offices of the energy firm Tenaska, which is moving into a consolidated headquarters near 144th Street and West Dodge Road.
A different company is to move its administrative offices into Park Place after it is vacated, said T.J. Twitt of the Lund Co., who declined to disclose the building's buyer because the sale is not yet final.
Twitt, who worked with Merrill Lynch in its move, along with David Barton of CB Richard Ellis/MEGA, said the financial team's current home has exterior signage that is seen by a limited number of people, mostly those who work in the area.
He said the approximately 13,000-square-foot space in Dodge Plaza is larger by nearly 10 percent and more prominently situated along the busy West Dodge corridor.
“The exposure and visibility of their new location more fully takes advantage of the Merrill Lynch name and will brand them in that location,” he said.
Omaha's Merrill Lynch office — which leads a six-office region spanning three states — holds the distinction of being the 100th office formed (in 1949) during the company's 100-year history, said Bilderback, who played professional baseball prior to his Merrill Lynch career.
Originally downtown at 16th and Farnam Streets, the office has moved a few times, including to the Regency area.
Nationally, Merrill Lynch agreed to be sold to Bank of America in 2008. The merger was completed last year, and the brand was maintained.
In recognition of the centennial milestone, Bilderback said, the area's Great Plains Complex plans to give back to the community with “100 acts of gratitude.” One team, for instance, plans to help construct a Habitat for Humanity home.
“Our goal is to expand and deepen our community involvement,” Bilderback said.