Bulu Box, the monthly health subscription service based in Lincoln, might just be starting the city's second half marathon.
Details are scarce, but the startup posted the above 19-second video with the promise of more info come Jan. 31.
— Paul Jarrett (@PaulJarrett) January 14, 2014
— Stephanie Jarrett (@s_jarrett) January 14, 2014
"It's a fun-filled weekend celebrating Nebraska, its people, landmarks, icons and culture. There's something special about this place and we're running through the streets of Lincoln to let the secret out. And if you're not from the Good Life state, we welcome you to visit. You'll find it to be one of the friendliest places around with surprises around every turn. Some would call it a half marathon. We call it The Halfsy."
In recent years, Lincoln's other marathon has sold out hours after registration opened.
Can we chalk this up as the first startup-sponsored running race? What's the most unique startup event you've heard of?
Credits: Video from Bulu Box's YouTube.