Anyone can start a trip on Travefy now, with or without an account—all that's needed is an email.
Among the new features:
- New "planning areas" to search for and create lists of restaurants you want to dine at, hotels you want to stay at, activities you want to do and a running list of expenses. The areas are all open for comments from friends.
- "Tasks" that help guide the group to collaborate on details like which dates to go, the destination and who to invite.
- Now, no accounts are necessary. Anyone can start a trip without having to create a username and login. Just add an email to save the trip.
- You can also get a full tour of the new bells and whistles.
Co-founder David Chait said the updates came from feedback and a data-heavy focus on user patterns.
"Previously, Travefy was walled off by account access, meaning you couldn't access any of Travefy's features without logging in or signing up," Chait told Silicon Prairie News via email. "Our decision to open the platform and allow users to build exciting trips before ever creating an account came from clear patterns in our data that showed users love Travefy and use its social planning features heavily, however in our acquisition pipeline there was a significant drop-off in people clicking 'Plan a Trip' and those then creating an account.
"It made sense. They didn't know what they were creating an account for, so they chose not too. By opening up our new version we're allowing deeper discovery and exploration and are seeing improved conversions as a result."
This is the startup's first update since September, when they launched a redesign.
Next, they hope to unveil a dynamic itinerary tool in February.
The Lincoln-based startup recently placed second in the Kaufmann Foundation's national "Get in the Ring: The American Startup Clash" competition in Kansas City and won $5,000 for the finish.
Credits: Screenshot from Travefy.