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One ad won the day as decisively as the Seahawks stomped the Broncos.
That would be Budweiser's 1-minute "Puppy Love" masterpiece, in which a horse and a puppy's friendship triumphs over adversity, all of it set to Passenger's "Let Her Go." It didn't make me want a Bud, but I did lose all the tears in my body.
The second-most moving
Budweiser did a great job of jerking tears last night. First "Puppy Love," then this one of a soldier's homecoming.
Radio Shack's cameo-filled ad, in which various '80s icons empty the store, was probably also the best at selling the actual product. I kind of want to swing by a Radio Shack now.
Most rage-tweeted ad
Many folks were not happy about Coca-Cola's multilingual rendition of "America the Beautiful."
The "Full House" guys got back together for a Dannon Oikos commercial. Makes one realize a new sitcom about Danny, Jesse and Joey experiencing empty nest syndrome could be a really funny show.
Jerry, George and Newman.
Best movie spot of the night
That goes to "Captain America: The Winter Soldier"
Best "Holy Cow! Optimus Prime is riding a robot dragon" teaser
Oh, "Transformers" movies. I can't quit you.
Lamest call-back to long-expired pop culture
Laurence Fishburne reprising his "Matrix" role for this Kia commerical.
Another dumb GoDaddy ad award
GoDaddy's "Body Builder" spot.
Creepiest (but also upsettingly accurate) depiction of the Internet
SquareSpace portrays the Internet as an absurd nightmare, and only YOU can fight against it with your tasteful minimalism.
The single worst ad of the night
The Rob Riggle and James Franco-starring Ford commercial lasted an insufferable 90 seconds. It feels like I'm still watching it.
Actually maybe the Bud Light "Epic Night" ad was worse