Digital Advertising

A plethora of products that bring results...

The World-Herald has the most extensive offerings of digital promotional tools that bring measurable results for today’s on-line marketing arena. We have a plethora of products that can reach consumers on many Internet networks across the United States. We can develop campaigns that serve on one of many large local sites, including Or we can even drill down and reach customers in the parking lot of your competitor.

We don’t sell advertising, we offer digital placement solutions.

Beginning with simple digital “Run of Site” campaigns, you will get an overview of the remarkable targeting we can accomplish using proven digital placement techniques. In addition to targeting specific geographic areas and behaviors, The World-Herald can construct and deliver email campaigns, build databases of customers and potential customers for you, and we can manage your SEM, SEO and social media reputation.

open quotes

Online advertising is about delivering useful content at just the precise moment a buyer needs it

close quotes

Display Ads - Run of Site (ROS)

Benefits of publishing on

  • Broad reach
  • Affluent audience
  • Branding, events, high visibility, mass audience
  • Extended time on site
  • Local content - readers not distracted

Premium news networks

  • Pairs nicely with
  • Similar affluent Audience
  • Top Sites: CNN, USA Today
  • Identify with other national brands and news content

Digital Rates (CPM)

Prices based on a per month basis, commitment and impressions.

PERIOD <100K 100K-250K
< 3 mos. $8.50 $8.00
3 months $8.00 $7.50
6 months $7.50 $7.00
Annual $7.00 $6.00

Impression levels based on 30 days or less, subject to availability. All impressions ROS to standard IAB 300x250, 728x90 and 300x50 unless specified.


Time of day targeting $3.00
Section targeting $2.00
  • News / Sports / Homepage
  • Desktop only delivery
  • Mobile or app only delivery

APP Open

  • Maximum of 3 days in a row
  • Sizes include 640x770 and 1080x1040
  • $650 per day for the entire day
  • $600 per day (6x annually)
  • $550 per day (13x annually)
  • $500 per day (26x annually)
  • $450 per day (52x annually)

Advertising Production Rates

Beginning February 3, 2020, The World-Herald will begin charging a nominal fee for ad production. The fee is applied for each original ad creation. Pickups of previously created ads that fall within a certain criteria are no cost.

2 Sizes $20
3 Sizes $25
4 Sizes $30
5 Sizes $35
Rich Media $30

Size availability and platforms

ROS Desktop

  • 300x250 Medium Rectangle
  • 728x90 Leaderboard
  • 970x90 Super Leaderboard
  • 970x250 Marquee

ROS Mobile

  • 320x50

Mobile and Tablet APP

  • 1024x768 (horizontal interstitial)
  • 480x320 (horizontal interstitial)
  • 768x1024 (vertical interstitial)
  • 320x480 (vertical interstitial) Monthly Averages

October 2018 - September 2019

Total Mo. Average Unique Visitors 2,757,738
Total Mo. Average Pageviews 21,922,357
Desktop & Mobile Pageviews 18,872,890
Mobile Pageviews 13,186,656
Desktop Pageviews 5,686,234
App Pageviews 2,757,738
Video Views 466,406