High impact digital ads deliver greater recall and brand recognition than other display ads. Consumers believe high impact ads are worth the interruption to their browsing experience because of the information and educational value they share.

Reveal

Premium Reveal

  • Up to 100,000 impressions .................. $25cpm
  • Over 100,000 impressions ................... $22cpm

    • This is a large, top-of-the-page unit that users scroll past to see content. It is known for driving higher response rates than standard display ads as it stands out and captures reader attention. Available on the home page, section fronts and article pages of Omaha.com.

    • Duration: 1 day (24 hours)
    • Desktop dimensions: 1920x600
    • Mobile dimensions: 800x250
    • Accepted formats: JPG, GIF and PNG
    • Maximum file size – 150 kb. Third party ad tags have to be tested.
    • Excludes Blue Jays, Mavericks, Go, Momaha, Good News, LiveWell, Automotive, Real Estate, Omaha Dines, Inspired Living, NE Preps, Outdoors, Savor and Sarpy Co. News.

    "Premium positioning, large real estate plus more clicks equals engagement."

    Float Bar

    Premium Float Bar

    • Up to 100,000 impressions .................. $15cpm
    • Over 100,000 impressions ................... $12cpm
    • Section Targeting .................................. +$2cpm

    This ad is anchored to the bottom of the user’s screen and follows the user as they scroll (includes a close button).

    • Duration: 1 day (24 hours)
    • Desktop dimensions: 1170x70
    • Mobile dimensions: 480x50
    • Accepted formats: JPG, GIF and PNG
    • Maximum file size – 150 kb. Third party ad tags have to be tested.
    Advanced Options

    Mid-Premium

    • 970x250 Marquee (desktop only)
    • 300x600 Large Rectangle (desktop and mobile)

    These two ad types offer premium positioning plus a large, dominant space for your advertising message.

    • Up to 100,000 impressions .................. $15cpm
    • Over 100,000 impressions ................... $12cpm
    • Section Targeting .................................. +$2cpm
    • Some sub-site exclusions may apply. Maximum file size: marquee – 150 kb, large rectangle – 50 kb.

    Premium News Network

    • 728x90 Leaderboard
    • 300x250 Medium Rectangle
    • 300x600 Large Rectangle
    • 320x50 Mobile Companion
    • 160x600 Wide Skyscraper

    Available on over 3,000 premium news sites packaged into one network buy. Geo targeted and custom optimized to meet each customer's unique requirements.

    • $10/thousand impressions
    • (100,000 impression minimum buy)


    Subscriber Plus Sponsorship
    • Specifications
    • Dimensions: 300x250
    • Image Dimensions: 280x150
    • Value Statement: up to 75 characters
    • CTA: up to 15 characters
    • Logo or additional text: 25% of image space max
    • Background Color: #f4f7ff or RGB 244, 247, 255

    Subscriber Plus Sponsorship

    The most exclusive ad position in front of our most engaged audience - online subscribers.

    The Omaha World-Herald has an independent website specifically for paid digital subscribers – designated as Subscriber Plus. This nontraditional ad type allows advertisers to focus on high-quality content by pairing their message with news content in a native format. Marketers are enthusiastic about this ad type because it works! The key to promoting your business unsurprisingly is the quality of the content. It also allows advertisers to diversify their digital campaign placements.


  • Subscriber Plus traffic currently averages 26% of all traffic to Omaha.com.

    • 1X-5X 6X-12X 13X-25X 26X-52X
    Annual $995 $725 $650 $599
    • Ad is frequency capped at 1 serve every 4 minutes per unique visitor.