High Impact Products
Front Page Skybox
A 4 column ad positioned at the top of page 1A. Also available on section fronts: Sports, Living and Midlands.
We’ve redefined the power of print advertising with a new unparalleled ad position available on the front page of The World-Herald. This 2 column by 2 inch ad is appropriately called a skybox and is prominently displayed above the masthead. You can also target readers by publishing the skybox on the top of a section front.
| Front PAGE (1A) | OPEN | 13x | 26x | 52x |
| Daily | $1,095 | $995 | $895 | $795 |
| Sunday | $1,295 | $1,195 | $1,095 | $995 |
| SECTION FRONT | OPEN | 13x | 26x | 52x |
| Daily | $795 | $745 | $695 | $645 |
| Sunday | $995 | $945 | $895 | $845 |
Subject to rules of acceptance. 24-hour advanced space reservation required for 1A. 48-hour advanced space reservation required on Living section fronts, Wednesday through Friday and Sunday.
Front Page and Section Front Strip Ads
Includes front page positions on page 1A, Money, Sports, Living and Midlands.
This is a great opportunity to brand your business in these prime advertising locations! The front page position is 6 columns by 2 inches and publishes at the bottom of the front page or section front in full color. They also publish on Omaha.com for 7 days.
| 1X-5X | 6X-12X | 13X-25X | 26X-51X | 52X-77X | 78X+ | |
| Daily Front Page | $1,850 | $1,700 | $1,550 | $1,400 | $1,250 | $1,250 |
| Sunday Front Page | $3,050 | $2,900 | $2,750 | $2,600 | $2,450 | $2,300 |
| Daily Section Front | $1,425 | $1,325 | $1,225 | $1,125 | $1,025 | $925 |
| Sunday Section Front | $2,525 | $2,425 | $2,325 | $2,225 | $2,125 | $2,025 |
- 24-hour advanced space reservation required for 1A.
- 48-hour advanced space reservation required on Living section fronts, Wednesday through Friday and Sunday.
Subject to rules of acceptance. All front page ads apply toward the fulfillment of front page frequency contract and regular Dollar Volume Contract.
Pop-Outs
Get the reader’s attention first by making your ad pop!
This special feature during the printing process allows the pop-out page to appear a full inch just outside of the rest of the newspaper, directing readers to your message. Yes, this is an exclusive ad type that includes two full page, full color ads and the pop-out stripes.
| M-T | Single Advertiser | $9,500 |
| M-T | Multi-Advertiser or Vendor | $11,400 |
| W-F | Single Advertiser | $13,500 |
| M-T | Multi-Advertiser or Vendor | $16,200 |
An exclusive position… only one available per day!
Mass Impact Section
Available on Monday, Tuesday and Wednesday.
Get great exposure and have a huge “impact” with your own stand-alone 2-page section in the Omaha World-Herald. Your personal mass impact section includes two full page broadsheet advertisements with full color on the front and black and white on the back.
| Monday–Tuesday | $8,000 |
| Wednesday–Thursday–Friday | $12,000 |
One mass impact section available per day, Monday through Friday. Check availability with your account executive, there may be exceptions.
It’s your own personal stand-alone, 2-page section!
Spadeas
The most powerful position in our promotional arsenal.
A spadea wraps around the front page of The World-Herald, which guarantees your message gets read first. As a matter of fact, readers have to open your spadea section before they can read the paper. Their large size provides ample space to talk about multiple products, specials and features. Plus, it’s a great position to include coupons, special discounts or promote events. A spadea is equivalent to the space of 3 full page ads!
Spadea Ad Size 4.95" x 20.75"
Readers will see and interact with these innovative pages before they read the newspaper.
| MON-FRI | SATURDAY | SUNDAY | |
| Front Page | $18,000 | $19,500 | $24,000 |
| Inside Page | $14,000 | $15,000 | $18,000 |
*Thanksgiving Day front page spadea receives the Sunday rate plus a 20% premium.