Local Retail Display Advertising Rates

Retail Dollar Volume Rates

Yearly Dollar Volume Contracts

All rates are based on column inches.

These contracts can be fulfilled by ROP (run-of-paper) display ads, color, digital, preprints, and print and distribute advertising. Unfulfilled yearly dollar volume contracts will be rebilled to the nearest earned rate or open rate. For accounts exceeding their dollar volume contract, rebates will be offered up to a maximum of one level higher. Sunday rates apply on Thanksgiving Day.

Dollar Volume Daily Sunday
Open Rate $81.80 $98.98
$2,500 $74.85 $91.44
$5,000 $73.80 $89.60
$7,500 $71.88 $87.82
$15,000 $70.80 $86.52
$30,000 $69.40 $84.79
$50,000 $68.70 $83.93
$75,000 $68.01 $83.09
$100,000 $67.00 $81.86
$200,000 $66.67 $81.45
$300,000 $65.68 $80.25
$400,000 $65.01 $79.46
$500,000 $63.78 $77.92

Commitment level rates over $500,000 available upon request. Signed agreements required for dollar volume levels other than Open Rate.

Advertising Production Rates

Beginning February 3, 2020, The World-Herald will begin charging a nominal fee for ad production. The fee is applied for each original ad creation. Pickups of previously created ads that fall within a certain criteria are no cost.

1/8 page and smaller $15
Speciality Publications $15
> 1/8 page to 1/4 page $25
> 1/4 page to 1/2 page $45
> 1/2 page and larger $55


Prices exclude Wednesday and Sunday:
125 cost-per-thousand
4-color both sides
Minimum order of full distribution


TMC ROP advertising in the Wednesday jacket distributed to both subscribers and non-subscribers in Douglas and Sarpy Counties. Color is limited. See your Account Executive for details.

Open $75 per inch
6 weeks $71 per inch
13 weeks $69 per inch
26 weeks $67 per inch
52 weeks $65 per inch

Retail Pick-Up Discounts

(Repeat Advertising)

After a first, full contract rate placement, you can take advantage of the following discounts on each additional placement within a 6-day period.

Second Insertion
Monday or Tuesday 50% discount
Wed., Thurs., Fri., Sat. 25% discount
Third through seventh insertions 50% discount

Excluding Sunday and Thanksgiving Day.

Color Rates*

Up to 60” $29.00 per inch
Daily 60.25” and over $1,770
Sunday 60.25” and over $2,090

* For any ad spanning over more than one page (Example: Double Truck ads) double the rates above. Limited availability and not guaranteed.

Daily Display Ads

Publication Day Reservation/Materials Approval Deadline
Monday Thursday (4:00 PM) Friday (3:00 PM)
Tuesday Friday (4:00 PM) Monday (3:00 PM)
Wednesday Monday (4:00 PM) Tuesday (3:00 PM)
Thursday Tuesday (4:00 PM) Wednesday (3:00 PM)
Friday Wednesday (4:00 PM) Thursday (3:00 PM)
Saturday Thursday (4:00 PM) Friday (3:00 PM)
Sunday Thursday (4:00 PM) Friday (3:00 PM)

Living (Sunday-Friday) requires 24-hour advanced space reservation.

open quotes

Your advertising message can publish in as short as 2 business days.

close quotes

Weekly Products

Product Publication Day Reservation/Materials Approval Deadline
SAVOR Wednesday Tuesday (8 days prior) Wednesday (7 days prior)
GO! Thursday Monday (4:00 PM) Wednesday (3:00 PM)
Coupon Book Sunday Monday (13 days prior) Friday (9 days prior)
TV This Week Sunday Tuesday (12 days prior) Friday (9 days prior)

Print to Web

The World-Herald can take your print ad and publish it Online in our marketplace on Omaha.com. Your ad will be clickable, shareable, and printable to visitors of our website.

This designated section on Omaha.com allows consumers to browse through the display advertisements that published in The World-Herald. Our “Print to Web” technology lengthens the shelf-life of your print ad for an additional 7 days. The content from your print ad is searchable from both our local website and major search engines.

Open Rate - $30 per ad

Contract Rate - $15 per ad

Features print, share, and download functionality.

Example print to web page.