Local Retail Display Advertising Rates
Retail Dollar Volume Rates
Yearly Dollar Volume Contracts
All rates are based on column inches.
These contracts can be fulfilled by ROP (run-of-paper) display ads, color, digital, preprints, and print and distribute advertising. Unfulfilled yearly dollar volume contracts will be rebilled to the nearest earned rate or open rate. For accounts exceeding their dollar volume contract, rebates will be offered up to a maximum of one level higher. Sunday rates apply on Thanksgiving Day.
| Dollar Volume | Daily | Sunday |
| Open Rate | $81.80 | $98.98 |
| $2,500 | $74.85 | $91.44 |
| $5,000 | $73.80 | $89.60 |
| $7,500 | $71.88 | $87.82 |
| $15,000 | $70.80 | $86.52 |
| $30,000 | $69.40 | $84.79 |
| $50,000 | $68.70 | $83.93 |
| $75,000 | $68.01 | $83.09 |
| $100,000 | $67.00 | $81.86 |
| $200,000 | $66.67 | $81.45 |
| $300,000 | $65.68 | $80.25 |
| $400,000 | $65.01 | $79.46 |
| $500,000 | $63.78 | $77.92 |
Commitment level rates over $500,000 available upon request. Signed agreements required for dollar volume levels other than Open Rate.
Advertising Production Rates
Beginning February 3, 2020, The World-Herald will begin charging a nominal fee for ad production. The fee is applied for each original ad creation. Pickups of previously created ads that fall within a certain criteria are no cost.
| 1/8 page and smaller | $15 |
| Speciality Publications | $15 |
| > 1/8 page to 1/4 page | $25 |
| > 1/4 page to 1/2 page | $45 |
| > 1/2 page and larger | $55 |
Jackets
Prices exclude Wednesday and Sunday:
125 cost-per-thousand
4-color both sides
Minimum order of full distribution
SAVOR – ROP
TMC ROP advertising in the Wednesday jacket distributed to both subscribers and non-subscribers in Douglas and Sarpy Counties. Color is limited. See your Account Executive for details.
| Open | $75 per inch |
| 6 weeks | $71 per inch |
| 13 weeks | $69 per inch |
| 26 weeks | $67 per inch |
| 52 weeks | $65 per inch |
Retail Pick-Up Discounts
(Repeat Advertising)
After a first, full contract rate placement, you can take advantage of the following discounts on each additional placement within a 6-day period.
| Monday or Tuesday | 50% discount |
| Wed., Thurs., Fri., Sat. | 25% discount |
| Third through seventh insertions | 50% discount |
Excluding Sunday and Thanksgiving Day.
Color Rates*
| Up to 60” | $29.00 per inch |
| Daily 60.25” and over | $1,770 |
| Sunday 60.25” and over | $2,090 |
* For any ad spanning over more than one page (Example: Double Truck ads) double the rates above. Limited availability and not guaranteed.
Daily Display Ads
| Publication Day | Reservation/Materials | Approval Deadline |
| Monday | Thursday (4:00 PM) | Friday (3:00 PM) |
| Tuesday | Friday (4:00 PM) | Monday (3:00 PM) |
| Wednesday | Monday (4:00 PM) | Tuesday (3:00 PM) |
| Thursday | Tuesday (4:00 PM) | Wednesday (3:00 PM) |
| Friday | Wednesday (4:00 PM) | Thursday (3:00 PM) |
| Saturday | Thursday (4:00 PM) | Friday (3:00 PM) |
| Sunday | Thursday (4:00 PM) | Friday (3:00 PM) |
Living (Sunday-Friday) requires 24-hour advanced space reservation.
Your advertising message can publish in as short as 2 business days.
Weekly Products
| Product | Publication Day | Reservation/Materials | Approval Deadline |
| SAVOR | Wednesday | Tuesday (8 days prior) | Wednesday (7 days prior) |
| GO! | Thursday | Monday (4:00 PM) | Wednesday (3:00 PM) |
| Coupon Book | Sunday | Monday (13 days prior) | Friday (9 days prior) |
| TV This Week | Sunday | Tuesday (12 days prior) | Friday (9 days prior) |
Print to Web
The World-Herald can take your print ad and publish it Online in our marketplace on Omaha.com. Your ad will be clickable, shareable, and printable to visitors of our website.
This designated section on Omaha.com allows consumers to browse through the display advertisements that published in The World-Herald. Our “Print to Web” technology lengthens the shelf-life of your print ad for an additional 7 days. The content from your print ad is searchable from both our local website and major search engines.
Open Rate - $30 per ad
Contract Rate - $15 per ad
Features print, share, and download functionality.
