Print advertising is considered the most trustworthy and believable media for both consumers and retailers. Publishing every Wednesday, SAVOR is the prime jacket used for the distribution of inserts inside The World-Herald. A simple scan of newspaper inserts can save a person hours of time on the Internet looking for the same information. Plus, The World-Herald maintains a strong delivery base with circulation distribution in 67 counties in eastern Nebraska and western Iowa. Readers of The World-Herald are well-educated, more affluent and more than 80% own their own home. Data from an independent market study indicates readership of The World-Herald is just shy of 400,000 each week. That is strong - really strong. In fact, that is almost half the number of residents in the Omaha metropolitan area.
Exciting new changes of the former Food Express, readers of SAVOR now enjoy more recipes, entertaining ideas and fun contests. This free publication is so popular, it is actually requested because of the advertised savings inside. Often referred to as the "bag of savings," total readership of The World-Herald and our non-subscriber distribution account for a reach of almost 650,000 individuals.
New to our non-subscriber product is a content driven website featuring entertainment ideas, recipes and other food related topics. Our flagship website, omaha.com has one of the strongest organic SEOs in the midwest - certainly in Nebraska. Combined traffic for all digital platforms average more than 17.3 million page views per month. Given our growth history, our continual promotional efforts, successful contests and our ability to grow email databases, the online presence of SAVOR is guaranteed to become popular and frequented regularly by our online audience.
FOOD: Every family, couple, and household has one thing in common - an appreciation for great tasting food. Some pursue SAVOR for the advertised savings. Others look forward to the next wine pairing or craft beer recommendation. Many simply delight in ideas for entertaining or trying a new recipe or food items.
SPIRITS: Today, the choices for wine, beer and other popular drinks are as diverse as our market. The selections can be overwhelming. Reviews, recommendations, and advice in SAVOR are a great asset to our readers. This is one feature our audience can regularly reference when someone is ready to be bold and try something out of their comfort zone.
ENTERTAINING: Not everyone regularly has guests over. But when they do, they will be prepared. The idea of entertaining family or friends and co-workers creates anxiety for many. SAVOR has many great suggestions for gatherings. Those who fear guests coming to their home will be routine readers so they will be prepared. And those who love to entertain will be consumed in the content as well.
| FREQUENCY | |||||
| Standard Placements | 1X | 6X | 12X | 24X | 52X |
| Full (6 col. x 20.75") | $9,338 | $8,840 | $8,590 | $8,342 | $8,093 |
| Half (6 col. x 10.5" or 3 col. x 20.75") | $4,725 | $4,473 | $4,347 | $4,221 | $4,095 |
| Quarter (3 col. x 10.25") | $2,306 | $2,183 | $2,122 | $2,060 | $1,999 |
| Eighth (3 col. X 5") | $1,125 | $1,065 | $1,035 | $1,005 | $975 |
| All rates include process color. Space reservation and materials are due on Tuesday, 8 days prior to publication date. | |||||
| FREQUENCY | |||||
| Premium Placements | 1X | 6X | 12X | 24X | 52X |
| Spadea (two full pages) | $20,000 | $17,500 | $15,000 | $12,500 | $10,000 |
| Back Page (6 col. x 20.75") | $10,738 | $10,165 | $9,879 | $9,593 | $9,306 |
| Front Strip (6 col. x 5") | $3,000 | $2,750 | $2,500 | $2,250 | $2,000 |
| Front Page Teaser* (3" x 1.5") | $300 | $275 | $250 | $225 | $200 |
| *Must accompany min.1/8 page inside section. | |||||
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SPADEA Front / Back Interior / Exterior |
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Target the individuals who have requested to receive information about food, spirits and entertaining (delivered to both desktop and mobile readers).
$500 / month
3 positions available
Your sponsored content will be showcased on the front page of SAVOR - the location with the greatest viewership. Your story will include up to 500 words and up to two photographs. You will be presented as an "expert" in the article which can feature quotes, testimonials and experiences. Production of your story will be collaborated with The World-Herald news team. In addition to the front page exposure, your story will be available on Omaha.com/SAVOR. This includes...
- Sponsored content link on home page of SAVOR for 7 days (Wed-Tues)
- After 7 days, posted on sponsored content page of Omaha.com/SAVOR
- Super leaderboard position on Omaha.com/SAVOR pages for 7 days (Wed-Tues)
- Social media posting/boosting (OWH Facebook or Twitter)
- Archival on Omaha.com/SAVOR
- 150,000 ad impressions ROS on Omaha.com promoting your feature
$2,500 per week
$4,000 per week
- Sponsored content featured on page 3 of SAVOR
- Includes 500 words + and up to two photos
- Sponsor will be featured as "expert" in the article along with quotes, testimonials and experiences
- Article production collaborated with OWH news team
- Story located on carousel on home page
- Story posted on sponsored content page of Omaha.com/SAVOR
- 3 x 1.5" Front Page Teaser ad directing readers to the story
- Persistent 300x250 position on Omaha.com/SAVOR pages for 7 days (Wed-Tues)
- Social posting/boosting on OWH Facebook and Twitter pages
1x – $4,000 per week
6x – $3,000 per week
