Preprint Specifications and Deadlines

Figuring Preprint Sizes

Preprinted inserts will be measured as they are unfolded for the reader to read. Unique pages will be counted accordingly.

Broadsheet 181 square inches and larger
Tab 80-180 square inches
Mini-Tab/Flexi 79 square inches or less
Flyers Single sheets no larger than 11” x 11”
Paper Bags priced by weight

* Broadsheet page count. Heavier paper stock may be subject to additional costs.

Second Piece Discounts

A discount of 50% will be applied to separate and additional preprints distributed to subscribers on the same day. The discount applies to the preprints with the lower cost and will be taken off the applicable rate card rate. The second preprint must fall within the same zip codes as the first preprint order. The preprint receiving the discount must be distributed to a minimum of 5,000 households per insertion.

ZIP Code Zoning

Zoning is available Monday through Saturday. Five thousand (5,000) minimum preprint quantity per insertion required. Daily distribution includes subscribers and single copy in each zip code.

Blow-ins, Stitch-ins and Preprint Wrap-arounds

Whenever any of the above products are added to a preprinted insert and they measure 1/2 or less than the page size of the rest of the preprint, it will be charged at 1/2 the page price. If it exceeds a measurement of 1/2 page it will be counted as a full page.

Preprint Specifications

Uncoated Paper / Minimum Caliper 0.0048
Coated Paper / Minimum Caliper 0.0039

Standard / Tab Insert Sizes:

Fold Edge: Maximum 11” Minimum 7”
Cut Edge: Maximum 11” Minimum 5.5”
Flyer Sizes: Maximum 11” x 11” Minimum 5.5” x 8.5”

Special insert orders such as envelopes, consumer sample packets, coupon packets, perforated cards, etc.

  1. The advertiser agrees to accept any unanticipated extra costs that may be incurred in handling these special supplements.
  2. It would be to the advertiser’s benefit to contact us for packing directions on this type of material. Good packing results in good distribution.
  3. Any preprinted insert which does not meet above requirements must be submitted in quantities of 150 for machine testing prior to order acceptance.

Preprint Spoilage Requirements

Pallets & Shrink Wrapped
Normal Insert 2%
60# Paper Flyer 3%
High Gloss Flyer 4%
Paper sacks or Bags 4%
Boxed, Tied, Banded or 1/4 Folded
Normal Insert 3%
60# Paper Flyer 4%
High Gloss Flyer 5%
Paper sacks or Bags 5%

Bonus Days Distribution

Includes all daily, weekend and Sunday customers

  • New Year’s Day
  • President’s Day
  • Memorial Day
  • Independence Day
  • Labor Day
  • Columbus Day
  • Veterans’ Day
  • Thanksgiving Day
  • Day After Thanksgiving
  • Christmas

Advertising Insertion Deadlines

NOTE: Holiday deadlines will be advanced. Contact your account executive for holiday schedules.

Shipping Address:

Omaha World-Herald
Materials Handling Center
1250 Capitol Ave.
Omaha, NE 68102

Monday Fri., 11:30 a.m., 10 days in advance Fri., 7:00 p.m., 10 days in advance
Tuesday Mon., 11:30 a.m., 8 days in advance Mon., 7:00 p.m., 8 days in advance
Wednesday Mon., 11:30 a.m., 9 days in advance Thu., 7:00 p.m., 6 days in advance
Thursday Tue., 11:30 a.m., 9 days in advance Thu., 7:00 p.m., 7 days in advance
Friday Wed., 11:30 a.m., 9 days in advance Fri., 7:00 p.m., 7 days in advance
Saturday Wed., 11:30 a.m., 10 days in advance Fri., 7:00 p.m., 8 days in advance
Sunday Thu. 11:30 a.m., 17 days in advance Fri., noon, 9 days in advance


  1. Skidded preprinted supplements should be stacked on solid base non-returnable skids or pallets (pallets preferred). Total height of loaded skids should not exceed 50” from the floor.
    Skids that exceed 50” from the floor will need to be re-stacked in order to be inserted and a fee of $100 per skid will be assessed.
  2. All sections must be well jogged, brick-stacked and banded (except where contained in cartons). Cartons must be used for envelope supplements or inserts containing partial pages or attachments. Cartons must be fully packed or dunnaged internally. The printer should place them in rows in a cardboard box with a divider between the rows. All pieces must be turned one way in a row. If more than one layer is to be used, there should be a cardboard separator on top of each layer.
  3. Solid skid tops should conform in size with the base of the skid.
  4. Product should be so stacked that it does not protrude beyond the limits of the skid. This practice will help to minimize damage from bands or truck walls.
  5. Inserts must be banded on skids or pallets and protected from the weather. A protective cover should be placed on the skid before stacking, and another before topping. This would prevent, to some extent, damp and curled sections which we occasionally encounter due to green lumber and weather conditions during shipment. We also recommend that a sheet of cardboard be used on about every third row. This helps to keep the supplements flat.
  6. The folded edges of supplements should be protected from damage at all times. One such way, in the case of a skidded product, is to turn all folded edges toward the center of the skid.
  7. In banding skids, the bands should be tight but not to the extent of pulling down and bending the top turn of supplements or pulling loose the flooring of the skid.
  8. Skids are not to be double-decked in a truck. These will not be accepted. Turning pallets on a truck to accommodate extra pallets in the shipment is an unsafe practice for our dock workers. Skids and pallets must be pointing toward the door of the trailer so power horses can be easily rolled under them.
  9. Sections absolutely must not be tied together in bundles with rope, string, wire or rubber bands.
  10. Skid or Pallet Requirements
    Maximum height
    (from the floor)
    Height (skid)
    (skid or pallet)
    minimum 4”
    minimum 6-1/2”
    maximum 8-1/2”
    Width minimum 20-1/2”
    maximum 42”
    Length maximum 48”

Preprint Shipping and Delivery


Omaha World-Herald
Material Handling Center (MHC)
1250 Capitol Ave.
Omaha, NE 68102


(402) 444-1103

Receiving Hours

Monday - Friday 8 a.m.- 7:00p.m.


  1. Each skid or pallet must display insertion date, quantity and advertiser name of that skid or pallet.
  2. Each skid must have the supplement displayed or “flagged” on two sides.
  3. Sampling, testing or A/B split insert sections require special care. Contact The World-Herald for details.


Please advise your World-Herald representative with the name and telephone number of the printer and shipping line, as soon as the reservation is placed. This will help us trace missing shipments and avoid missing insertions.

To Ensure Full Distribution

  1. All supplements are to be delivered to reach MHC docks no more than 17 days before or less than 9 days prior to date of publication.
  2. It will be the printer’s responsibility to select the method of shipping and carrier that will insure the supplements arriving at their destination at the proper time.

Bill of Lading Must Include the Following:

  1. The total print order
  2. The number of parts per skid
  3. The total number of skids
  4. The name of the advertiser
  5. The publication date
  6. The name of the publication (Omaha World-Herald)
  7. Gross and tare weight

Early Deliveries

Early deliveries (more than 17 days prior to insertion), if accepted, shall incur a storage charge of $10.00/skid/day.