Developer Jerry Reimer helped transform one of Omaha’s seediest residential pockets. His company infused new life into some 400 aging dwellings, built a big apartment complex and is converting another — all of those in or near the city’s core.
So it might seem out of step for the Urban Village co-founder to shift his sights to a sprawling greenfield in suburban Papillion.
But, said Reimer: “I thought we could take the best of the urban setting and the best of the suburbs and come up with a new model.”

Developer Jerry Reimer talks about his new development at 132nd Street and Lincoln Road in Papillion.
That model — a 50-acre nontraditional rental community planned within a stroll of upscale family neighborhoods and Werner Park stadium — is welcomed by Papillion leaders as a different living option in an area whose median house value tops almost all others in the Omaha metro area. According to real estate data tracker Zillow, only Gretna and Bennington have a higher midpoint home value than Papillion’s nearly $242,000.
While Reimer’s under-construction neighborhood abutting the existing Prairie Queen Recreation Area is not cheap (rents are to range from $900 to $2,700), Papillion officials laud it as part of a diverse and growing wave of apartments and town house projects that could lure residents who don’t want homeownership maintenance hassles or who aren’t yet ready financially for the area’s mortgage demands.
They say the expanding selection of rental sites also provides a step-up option for residents of aging homes, including a smattering of older apartments, thereby freeing up more affordable space in other parts of Papillion.
“It’s a newer dynamic in our housing stock,” Mayor David Black said of a spurt of amenity-rich rental properties. He said the city in the past has been primarily comprised of single houses. Newer multifamily sites join a few others that opened in recent years, such as Shadow Lake Square Apartments near 72nd Street and Highway 370 and Tuscany Apartments at 67th and Giles Streets.
Housing overall continues to multiply in the Sarpy County city, about 20 minutes from downtown Omaha. Counting people living also in the 2-mile zoning jurisdiction, the mayor estimates Papillion’s population at up to 35,000, and says it’s not hard to see that more than doubling by 2050. Check out these signs of momentum:
In the past four years, Papillion records show that officials approved land development for 637 new apartment units. Another 1,158 await future plat approval. That’s a total of about 1,800 units — compared with zero multifamily buildings platted during the previous five years.
(Platting approval happens early in development, as land is subdivided and prepared for construction. Residents typically don’t start moving in for at least a couple of years.)
In terms of single-family housing, Papillion since 2013 has approved land development for about 2,700 for-sale homes in brand-new subdivisions. Another 1,711 lots are pending plat approval. For perspective, no new Papillion housing subdivisions were formed from 2010 to 2012.
Indeed, it was all the “Sold” signs in new subdivisions that led Corbin Graham of Austin, Texas, to choose Papillion for an apartment project near Werner Park. His Graham Development Co. started site work this month on a multiphase venture that, over time, could become 545 apartments across 25 acres.

The first 300 apartments — called the Venue at Werner Park — carry a price tag of about $50 million and are to rise on 14 acres southeast of 120th Street and Ballpark Way.
The first 300 apartments — called the Venue at Werner Park — carry a price tag of about $50 million and are to rise on 14 acres southeast of 120th Street and Ballpark Way. Some are to open this spring, with rents between $1,100 and $1,400.
Graham expects to attract residents who don’t want the big house with the big lawn. Others might want to try out the area in a rental before deciding where to buy.
At the Venue, they’ll have a clubhouse, fitness center, bike and kayak shop, and a resort-style pool overlooking the nearby Prairie Queen Lake.
“Multifamily is not just people who can’t afford a house,” Graham said. “It’s a life choice. Apartments offer more flexibility.”
Jerry Torczon is among the early and busiest developers in the area, having helped guide the Shadow Lake development site in the mid-2000s.
He said he’s noticed more acceptance from city leaders of rental units, and believes the newcomers will enhance growth.
“You can’t build a whole city around $400,000 houses,” he said.
Even so, houses continue to rise. Multiple developers, including Celebrity Homes and Boyer Young, have staked out land to create neighborhoods. Permits issued to build single-family homes around Papillion surpassed the 300 mark last year and the year before. In the five years since 2014, single-family homebuilding permits rose 22 percent compared with the previous five-year period.
Soon, another phase of Shadow Lake will start, Torczon said, with up to 181 homes ranging from $375,000 to nearly $600,000.
Farther west, Torczon’s BHI Development has turned other farmland into neighborhoods including North Shores, Ashbury Farm, Ashbury Creek and Granite Lake. Another is so new it’s yet to be named.
Black described housing growth as explosive. But he said that while $800,000-to-$1 million homes have boosted average housing values, the $120,000 house still exists in older parts of town.
“The extremes shock people sometimes,” Black said. “We’re an 1870s railroad town that’s just grown up and now happens to touch Omaha.” (The mayor did say, however, those lower-priced houses “move fast and there’s not a lot of them.”)
Part of what’s driving growth, he and others said, is the area’s proximity to both Omaha and Lincoln. It also has more build-able land than neighbors such as La Vista and Bellevue.
A planned, multicity sewer system to serve Sarpy County should only accelerate future growth along 72nd Street south of Shadow Lake, Black said.

Sewers have already been installed in the housing development near 132nd Street and Lincoln Road in Papillion.
Torczon said he was attracted to the suburban area’s “blank slates” for housing and related commercial services. It’s easier to carve a network of walking and biking paths out of a swath of open farmland. And trails winding around new dam sites are a big selling point for homebuyers.
The city of Papillion and the Papio-Missouri River Natural Resources District have built two recreation areas with lakes — including Prairie Queen in 2015 — and plan two more, at 108th Street and Cornhusker Road and 114th Street and north of Cornhusker. Aimed at discouraging flooding, the dam site lakes have the added benefit of bringing nature, trails and other tourism-related attractions.
“They’ve done an excellent job in laying out those lakes and tying them all into trails,” Torczon said. “Papillion is lucky enough they had no impediments to laying out a master plan.”
To be sure, not all the cornfields around seven-year-old Werner Park have transformed as rapidly as some would have liked.
Much of the land outside the Omaha Storm Chasers’ baseball stadium near Highway 370 and 126th Street remains void of restaurants, shops, bars and other entertainment envisioned at Sanitary and Improvement District No. 290. The SID filed for bankruptcy last year in an effort to reorganize finances.
The Venue apartments are being built within that SID, and will become a welcome property tax source for it. The mayor said he is not worried for the long run, saying additional rooftops eventually should lure retailers, entertainment venues and office buildings around the ballpark.
Of Reimer’s project, Black said, not many fully comprehend its contribution, yet, to the growing area.
Dubbed Urban Waters, the rental neighborhood is bounded by 132nd Street, Lincoln and Cornhusker Roads and the Prairie Queen Lake. The largely private investment is to be built over a decade or so and could reach up to $150 million and 650 units, Reimer said.

A foundation has been built for the new housing development near 132nd Street and Lincoln Road in Papillion.
The first phase of 39 dwellings is of varying styles and bedroom sizes, and is scheduled to open in May.
“My goal is to hear people say, ‘That’s a cool neighborhood,’ without ever realizing it’s an apartment complex,” Reimer said.
A favorite part for Mayor Black is that Urban Waters will serve as a western “bookend” for Lincoln Road. The boulevard goes from 72nd, through old Papillion, past a future community center and athletic fields, new housing subdivisions, a baseball stadium, trails and a lake, and eventually lands at 132nd Street and Reimer’s project. Reimer plans to create a charming downtown-like setting at that bookend, in part with some Brownstone-style and small storefront structures where people live upstairs.
Reimer is developing the Urban Waters site separate from Urban Village, which has different partners and investors. But, he said, the idea is to create similarly cool urban-feeling housing — without parking lots but with carriage houses for cars and spaces for swimming, gardening, walking.
“There are reasons people move to the suburbs — I have to respect that,” Reimer said. “We’re trying to find a compromise, a sweet spot, in between.”
Changing Omaha: More than 50 stories of local development projects in the works
An ongoing list of some our development stories from 2018-20, with the most-recent stories at the top.
The College of St. Mary is planning to build a new $18 million field house with a 200-meter indoor track, plus courts for basketball and volleyball and batting tunnels for softball, among other facilities. This artist’s rendering shows the planned Wellness and Athletic Center, connected to the Omaha women’s college’s current Lied Fitness Center. Read more
Mary Our Queen's new Early Childhood Education & Youth Center is to open later in 2020 at 120th and Valley Streets. It will span about 10,000 square feet and its $3.1 million price tag is covered by a parish capital campaign. Read more
ONYX Automotive in January became the first business to launch operations on the 500-acre redevelopment site poised to become a mecca of office, housing and entertainment venues. Under construction are office campuses for local business biggies including Applied Underwriters, Valmont Industries and The Carson Group. Read more
The outdoor social plaza in the Capitol District, which currently includes an ice-skating rink, can fit 1,500 to 2,000 people. Apartments are in the background, with a three-story office building at left. When the office building finishes construction this spring, it will be the final structural piece that fully wraps the project’s much-touted outdoor entertainment plaza. That milestone — which caps major landscape changes at the site at 10th Street and Capitol Avenue — comes nine years after the $200 million-plus redevelopment was announced. Read more
Curt Hofer and his son, Jeff Hofer, are developing land near 192nd Street and West Dodge Road as part of the billion-dollar Avenue One project. The land shown here is on the southwest corner of the intersection looking from the south to the north at Lawrence Youngman Lake. Read more
A former one-story furniture store that has been vacant for several years is to stretch up and out as J. Development plans to integrate a new five-story apartment building into the existing property. When done, the $17.8 million project at 119 N. 72nd St. will contain indoor parking, community and fitness rooms and 158 market-rate apartments ranging in rent from $800 to $1,100. Read more
The long-awaited Dundee Flats (shown above) at 49th and Dodge Streets is finished, and its development team, Sage Capital, is now planning its next apartment project in another “emerging” pocket of the city. That future apartment property in the Benson area is to be called the Mill, a nod to its past as a grain mill, and would become home to 95 market-rate units. Read more
The Centerline apartment complex, a J. Development project on the 72nd Street corridor north of Spring Street, is open for business. Nearly 80 of the 162 units, at 7007 Oak St., are ready and other floors are opening in phases through November. Read more
A batch of 12 newly constructed single-family homes — selling for upward of $300,000 and featuring rooftop decks and garages — is poised to open along the corridor next spring. Milestone Development’s $3.6 million Courtyard on Park Townhomes project stands out on that re-energized stretch between about Harney Street and Woolworth Avenue in that it’s new construction targeting homeowners rather than renters. Read more
Helping to change the downtown Omaha landscape north of Dodge Street are three districts, including the $300 million Millwork Commons. The project was launched with the (ongoing) restoration of the Ashton warehouse at 12th and Nicholas Streets into a new home for tech company Flywheel. Here, Flywheel employees check out their furture workspace in the Ashton. Read more
In June, John Schmidt unveiled a $5.5 million makeover of the Florentine, a historic stone apartment building west of downtown Omaha at 907 S. 25th St. It's a project 30 years in the making. Read more
Armed with a fresh CEO and more innovations in the pipeline, Valmont Industries is moving its headquarters to a 6-acre piece of the Heartwood redevelopment. Some people foresee the redevelopment, near 150th Street and West Dodge Road, as the new downtown of west Omaha. Read more
It's out with the old — that is, a 1970s-era storage structure at 14th and Howard — and in with a newly constructed bar and restaurant topped with an outdoor deck. Next door, at 1410 Howard St., a separate brick building erected in 1905 is to be restored and turned into retail and office space. Read more
People familiar with downtown real estate trends expect retailers — including specialty clothing, novelty shops, service retailers and even a grocery store — to increasingly fill north downtown gaps as more apartment dwellers come to the area and daytime workforces multiply. At the moment, vintage home décor store Prairies in Bloom is rather lonely at 17th and Cuming Streets. READ MORE
Newcomers are changing the face of 13th Street as Donut Stop closes and a new, hip joint moves in. READ MORE
A midtown Omaha hotel property that in recent years can’t seem to stick with an identity now has a new owner and is poised to become a Four Points by Sheraton. READ MORE
A South Omaha industrial site is poised to see new and big activity as the future headquarters of Elliott Equipment Co. READ MORE.
A hotel-condo project, a retail center and an apartment complex are among developments helping to fill gaps along or just off of Omaha's busy West Dodge thoroughfare. READ MORE.
A downtown building constructed in 1923 that once housed a cigar shop is to be restored in a $2.38 million project. READ MORE
A local development team has been quietly assembling property to make way for a new retail and housing district on a sleepy southwest fringe of downtown Omaha. But the build-out of that proposed mixed-use Flatiron District is “on pause” given uncertainty over what might rise on a nearby block that Douglas County has targeted for a youth detention facility. READ MORE.
Former Creighton University-turned-NBA baller Anthony Tolliver is bouncing back into town with a planned 150-unit apartment complex near Elkhorn. READ MORE.
A tavern in the form of a tiny house is preparing to open on 13th Street south of downtown Omaha. Called the Tiny House, the bar at 1411 S. 13th St. is being launched by a group including the real estate duo leading the broader effort to revive that section of Little Bohemia. READ MORE.
A hotel, a sports bar and bunches of other retailers soon will start filling out a corner of the Antler View mixed-use development near 192nd Street and West Maple Road. READ MORE
A trendy row house project is to sprout south of downtown Omaha where a family’s flower shop and greenhouse operation once stood. READ MORE
Picking up a development plan that was in place when Security National Bank started building its headquarters in 1999, SNB leaders are planning a new building at One Pacific Place. READ MORE
A $22.2 million housing development called the Bos is going up in the Morton Meadows neighborhood. 158 dwellings are planned for the 2.6-acre site near Saddle Creek Road and Pacific Street. READ MORE
The number of hotel rooms in the Omaha area has jumped about 16 percent in the past five years — higher than the 7 percent increase for the United States over the same period. READ MORE
As once happened for Florence, Benson, Irvington and a handful of other small towns, the buffer between Omaha and Bennington is disappearing. Families are flocking to the outskirts of town, building homes in brand new neighborhoods with brand new schools in the Bennington school district. READ MORE
Loft apartments and rehabbed commercial bays are poised to pop up along Omaha’s historic Auto Row — a stretch once bustling with showrooms of Studebakers, Hudsons and other classic cars. READ MORE
The midtown Omaha campus of the Atlas stands out not only for sheer size, but also its $108 million conversion from a sterile hospital. A mix of retail and residential residents have already started moving in. READ MORE
Sweeping change in Omaha's Little Italy area has neighbors banding together to make sure they have a say in future development. READ MORE.
After Eppley Airfield recorded its busiest month ever in May, airport officials are beginning the next stage of planning for future renovations and expansion. READ MORE
The century-old Blackstone Hotel, most recently used as an office building in midtown Omaha, is poised to be resurrected to its original use under a nearly $75 million plan by two Omaha developers. READ MORE
The Douglas County Board will consider using eminent domain to acquire a property near 18th and Howard Streets for its proposed $120 million juvenile justice center. Read more
The 130-year-old St. Agnes Catholic Church and related buildings appear headed for the same fate as a few other Omaha parishes in the past few years: The campus at 23rd and Q Streets has been sold to a developer who expects to replace it with rental housing. READ MORE.
A familiar Old Market warehouse — the 133-year-old Woolworth building — is now 44 residences. The homes were carved out of the top three floors of the five-story structure on the northeast corner of 12th and Howard Streets. READ MORE.
All Makes Office Equipment witnesses a revival of Omaha's Farnam Street corridor. READ MORE.
A $13 million headquarters for OCI is set to rise northeast of 204th Street and West Maple Road. READ MORE.
A growing Omaha-based Baxter Auto Group is revving up with a new corporate headquarters to be built northwest of 168th Street and West Dodge Road, near three dealership structures the company currently has under construction. READ MORE.
Several projects in the works could bring bustle back to Omaha's 16th Street corridor. READ MORE.
A company that builds senior living communities has staked out an 8-acre spot on Omaha’s sprawling West Farm development. The Avamere Family of Companies, based in the Portland, Oregon, area plans an $84 million project featuring a pair of upscale residential structures with independent senior living, assisted living and memory care units spanning 325,000 square feet. READ MORE.
The former Creighton University Medical Center is becoming the state's largest single structure of market-rate apartments, near 30th and Cuming. READ MORE.
Officials continue to move closer to developing Lot B, an 8-acre piece of downtown real estate near the CenturyLink Center. Plans calls for a $125 million mixed-use development with restaurants, stores, apartments, open spaces and possibly another hotel. READ MORE.
NuStyle Development is poised to convert another downtown Omaha building into housing — replacing much of the Wells Fargo Bank center at 1919 Douglas St. with about 200 apartments and indoor parking. READ MORE.
The 30 Metro residential and retail complex brings a five-story, $20 million investment to North 30th and Fort Streets. The building includes 110 apartments, 12,000 square feet of commercial bays — and the Icona, a sculpture that stands near the entrance to the 113,000-square-foot complex. READ MORE.
The Ponca Tribe of Nebraska plans to move its health clinic and administrative offices from South Omaha to the vacant former Infogroup headquarters campus near 84th and Q Streets. READ MORE.
Omaha's Intercultural Senior Center is building a 22,000-square-foot facility at 5545 Center St. Construction on the $6.2 million project is expected to be done by 2019. READ MORE.
Alvine Engineering is settling into a new home at 12th and Cass Streets, about four blocks north of the 127-year-old digs it had been in for three decades. The facility marks the first corporate headquarters to be constructed in that downtown area since 2013 when a $44 million, 130,500-square-foot facility at 13th Street and Capitol Avenue was built for grain-trader Gavilon. READ MORE.
Omaha’s movers and shakers, with more than half the funds pledged privately, are forging ahead with a $290 million proposal to breathe new life into the city’s downtown riverfront. A conceptual master plan calls for adding spacious lawns for events, a Farnam Street walking promenade that stretches past Eighth Street to the river, a ribbon-shaped rink for ice skating and rollerblading, a water plaza where kids can play and splash, and a dog park. READ MORE.
The Rohwer family is one of the last farm families on 204th Street, one of the final few trying to straddle the fuzzy line between this area’s rural past and suburban present. "My life is farming," said Alan Rohwer. "My life is this land." READ MORE.
Omaha-based Metonic Real Estate Solutions helped refine a project it thinks will target an unmet demand in the west Omaha area. Ravello 192, as it’s called, is planned as a sprawling 11-building town house development offering private entrances and garages for each of the 118 rental residences. READ MORE.
Rising southeast of 10th Street and Capitol Avenue is a six-story mostly residential structure with ground-floor commercial bays. Capitol Place, as the $27 million project is called, is the dream of two former city officials who are shedding a suburban lifestyle to help build Omaha’s downtown central business district. READ MORE.
Two heavy-hitter youth athletic organizations are teaming up to help build a $10 million Elkhorn facility set to sprawl across 135,000 square feet and host up to 400,000 visitors a year. READ MORE.