NEW YORK (AP) — Anheuser-Busch is apologizing for a slogan that said Bud Light would remove the word “no” from drinkers’ vocabulary.
Photos of bottles bearing the slogan spread via social media Tuesday, drawing widespread complaints about the slogan, particularly at a time of national debate about college rape.
“The perfect beer for removing ‘no’ from your vocabulary for the night,” the copy read in full.
The social media response ranged from crude jokes to criticism that the slogan is part of a culture that tacitly condones sexual assault.
The slogan is part of the brewer’s two-year-old “Up for Whatever” campaign, which includes a wide array of marketing, such as a Super Bowl commercial that showed a Bud Light drinker going through a live-action Pac Man game.
The company says the bottle-message campaign included more than 140 messages intended to “encourage brand engagement.” This one missed the mark, the company said.
“We would never condone disrespectful or irresponsible behavior,” said Alexander Lambrecht, vice president of Bud Light. “As a result, we have immediately ceased production of this message on all bottles.”
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