No one was more surprised than Suzy Pfaff to see the for-rent ad circulating for a freshly painted, three-bedroom house near Standing Bear Lake.
That’s because the house was hers — and she certainly was not trying to rent it out.
Pfaff soon would learn that an impostor had hijacked her home photos and other information, apparently from a different online real estate site where she had listed her home for sale. The thief, trying to pass off her house as his own, managed to swindle money from at least one home hunter, despite warning signs Pfaff planted in her yard. One said: “Not for Rent. Khoa Truong is a Scam. Don’t send $.”
Such trickery is not new to the real estate universe. But Pfaff and others familiar with the case said today’s unprecedented mix of circumstances — a shortage of for-sale homes, rising rents and COVID-19 — can prompt even a skeptic to bite.
“It was almost like a perfect situation for this scammer,” Pfaff said. “Because of COVID and all the uncertainty, he says he can’t show the house. He’s stuck out of town. ... It all made the scam seem more realistic.”
Even a suspicious Carrie Ennis said the affordable rent and attractive interior photos she saw on social media tempted her into taking a drive to look at the home’s exterior. The impostor promised to mail keys in exchange for a rent installment ($900) and a deposit ($800).
Too many red flags for Ennis, who ended up contacting Pfaff and offering to help expose the fraud. But she said she could relate to frustrated home seekers who might at least nibble.

Suzy Pfaff wants other home sellers and buyers to be aware of potential scams. An investigation remains open into the scam artist who targeted her for-sale home.
“We looked for months,” Ennis said of her husband and toddler daughter. “Every time we’d find a house, somebody would scoop it out from under us.”
Indeed, Omaha area real estate experts say that a scant selection of homes on the market and historically low interest rates are at times leading to fierce competition and bidding wars.
To be sure, the coronavirus slowed activity some, but home buying has picked up. The number of Douglas and Sarpy County houses signed to a contract last month outpaced April by 27%, according to the Omaha Area Board of Realtors.
Multiple offers are commonplace for well-kept homes priced under $250,000, said Susan Clark, president of the realtors board who also heads residential sales for PJ Morgan Real Estate. She said a challenge for agents is to keep clients motivated and in the game.
“Buyers get frustrated,” Clark said. “It’s hard to stay excited about the process when they keep losing the home they fall in love with.”
Consider these market highlights:
» Sellers, on average, are getting full asking prices, according to data from the Great Plains Regional Multiple Listing Service. In April, new and existing Omaha area homes of all price ranges sold, on average, for 99.7% of the amount listed.
Buyers sweeten bids in other ways, too, agents say. They forfeit repairs. Some appeal to a seller’s emotions with a letter about why they’re the best fit.
It’s gotten to the point, said Clark, where offering more than the asking price is almost expected.
“A year or so ago, asking a buyer to pay over asking was like, ‘Oh, no,’ ” Clark said. “Now buyers understand that is what you’re going to have to do to win it.”
» Home prices continue to increase. The MLS data show that the median sales price of Omaha area properties, new and existing homes, was up 11% in April compared with a year earlier.
Andy Alloway, owner of Nebraska Realty, said local prices overall have ratcheted up about 6% to 7% each year for the past several years.
“We used to be a super affordable community; those days are gone,” Alloway said. “We’ve grown up significantly, and along with that comes an appreciation in price.”
He said many young people, consequently, turn to apartment living. Alloway says that underscores the need to boost or build housing in first-time homeowner price ranges.
» The supply of homes overall has diminished. At one point in 2015, there were 2,500 used homes for sale in the Omaha area; that compares with 1,100 a month ago. According to the realtors board, the number of both new and used Douglas and Sarpy homes coming onto the market in May dropped by about 20% compared with the previous May.
While COVID-19 hampered the inflow of new listings, industry experts say overall impact was not as big locally as in areas with stricter shelter-in-place orders.
A new report by the National Association of Realtors ranks Omaha-Council Bluffs as among the Top 10 U.S. markets when it comes to “favorable places for millennial homebuyers during the coronavirus pandemic.”
NAR chief economist Lawrence Yun said the Top 10 have a smaller share of workers, on average, in industries most affected by the pandemic-induced economic lockdown. The study also looked at local wages, housing prices and percentage of millennial residents (because that population makes up the largest cohort of homebuyers nationally).
“With relatively better employment conditions and a strong presence of millennials in these markets, more new home construction will be required to fully satisfy the housing demand as the economy reopens,” Yun said.
Meanwhile, new apartment buildings continue to rise in the Omaha area — competing for millennials, baby boomers and other home seekers.
A new report from TurboTenant Inc., a Colorado-based group that tracks rent trends, shows “amazing growth” in the number of inquiries to landlords, said Sarah Stinson, director of content. She said apartment queries in Omaha now have surpassed “pre-lockdown” levels.
Local rents have increased, too, says the Apartment List’s latest national report. Median rent for a two-bedroom unit in May rose 1% compared with a year earlier. That was Omaha’s fifth month of consecutive rent increases, the report said.
Ennis, the woman who tried to help Pfaff expose the scammer, settled with her family in a three-bedroom town house that rents for $1,200 a month.
She says it’s just temporary until they build credit and save money to buy their own home.
Pfaff and her high school-age son also have moved, after selling the home near Standing Bear Lake for just under $200,000. She said the property sold “super fast” at an amount above asking price.
As for the scam, an investigation remains open with the Douglas County Sheriff’s Office. Deputy Adam Marcotte said he has seen similar situations where culprits appear to be based in a different country, making the case difficult to crack.
Pfaff knows of at least one person who told her they sent money to the scammer. Others went as far as to poke around her property. She wanted to do her part by reporting the situation.
Said Pfaff: “If it seems too good to be true, well ... definitely proceed with extra caution.”
At a glance: 11 key developments around the Omaha metro area
At a glance: 11 key developments around the Omaha metro area
Heartwood Preserve

ONYX Automotive in January became the first business to launch operations on the 500-acre redevelopment site poised to become a mecca of office, housing and entertainment venues. Under construction are office campuses for local business biggies including Applied Underwriters, Valmont Industries and The Carson Group. Developers expect the property value of the overall site, bounded generally by 144th, 153rd and Pine Streets and West Dodge Road, to rise by more than $1 billion when completed over 15 or so years.
192 Street & West Dodge Road

Underway are huge projects by two separate real estate developers that will transform some 250 acres around 192nd Street and West Dodge Road. The work, estimated to top $1.5 billion, includes office, commercial and residential venues on the southwest and southeast corners of the intersection. Developer Curt Hofer is leading the Avenue One project, and R&R Realty of West Des Moines is behind two office parks.
Downtown ‘districts’

Helping to change the downtown Omaha landscape north of Dodge Street are three districts. The $300 million Millwork Commons launched with the (ongoing) restoration of the Ashton warehouse at 12th and Nicholas Streets into a new home for tech company Flywheel. The Builder’s District centers on the rising new worldwide headquarters for Kiewit Corp. near 16th and Burt Streets. The Capitol District entertainment area began years ago but in 2020 is to finish construction of an office and retail building that is the last major structural piece at the site near 10th Street and Capitol Avenue.
Blackstone area of midtown Omaha

A food hall, a resurrected historic hotel and an upscale condo project are poised to be the latest newcomers to the hip and growing Blackstone area that’s anchored along the Farnam corridor near 40th Street. Millions of dollars have been invested in an area buoyed by increased building and growth of the nearby University of Nebraska Medical Center.
La Vista City Centre

Construction continues at the $235 million City Centre campus — a mix of residential, commercial and entertainment uses along the 84th Street corridor in La Vista. Another phase of apartments is to open this summer, and multiple businesses are preparing their spaces. An indoor-outdoor music venue is to break ground as soon as the ground thaws.
Data center central

Sarpy County, in the area of Highway 370 and Highway 50, continues its rise as the state’s data center hub. Google announced its multimillion-dollar facility most recently, making that the county’s eighth data center. Facebook is expanding its data center construction. A recent study by University of Nebraska-Lincoln researchers found that operation of the county’s largest four data centers (at the time Fidelity, Travelers, Yahoo-turned-Oath and Facebook) had an annual statewide economic impact of $522 million, with an employment impact of nearly 1,900 direct and indirect jobs.
Riverfront

Omaha is in the midst of a nearly $300 million transformation of three downtown parks into The RiverFront, an effort aimed in part at revving up recruitment and retention of workforce talent. Major construction on the Gene Leahy Mall is expected to finish up in late 2021, with work on some amenities stretching into 2024. Work on nearby Lewis & Clark Landing near the foot of the Bob Kerrey Pedestrian Bridge is set to begin in late summer to early fall 2020. Work on Heartland of America Park, which sits between the Conagra campus and the Missouri River, east of Eighth and Douglas Streets, carries into 2024.
Children’s Hospital & Medical Center

Nearly tripling its footprint over the past few years, Children’s has acquired several buildings near 84th Street and West Dodge Road, including the former HDR office campus along Indian Hills Drive. Currently under construction is the nine-story Hubbard Center for Children that’s scheduled to open in 2021 on the northern side of the hospital. Neighboring pockets are seeing their own development bursts, including an office strip to the west. On the north side of West Dodge and Children’s, two mixed-use developments anchored by bank branches have risen.
Topgolf pocket

A corridor near Westroads Mall is seeing a dramatic shift from a car dealership row to a family entertainment zone. Change is led by the new and rising 10-acre Topgolf venue estimated to cost about $23 million and poised to open in late March. Other commercial structures are set to rise, one with a Chipotle restaurant. Joe Ricketts, father of Nebraska’s governor and patriarch of the family that owns the Chicago Cubs, also has purchased about 8 acres along that stretch but hasn’t disclosed his plans.
South Omaha

The Omaha Housing Authority’s Southside Terrace complex near 29th and T Streets.
Ames Plaza

A decaying North Omaha shopping hub near 56th Street and Ames Avenue has been resuscitated with about $18 million in a redevelopment effort led by Omaha’s White Lotus Group. Much of the commercial space on the 14-acre site that dates back 60 years had been condemned before a couple of key structures were revamped and a new row house project built. The latest phase is the former 44,000-square-foot Ames Bowling Center structure that has been re-purposed into the Ames Innovation Center.
cindy.gonzalez@owh.com, 402-444-1224