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HBE Announces Growth of Omaha Partner Team with Addition of Scott Scheef

HBE LLP, one of Nebraska's premier certified public accounting and advisory firms, is pleased to announce the growth of their Omaha-based partner team with the move of Scott J. Scheef, CPA, CVA to the Omaha community. Scott will join current HBE partners Anne Fuhrman, John Smolsky, and Kevin Furey in leading the Omaha practice, effective March 13, 2023.

Scheef joined HBE as an accountant in 2011 and was promoted to partner in 2021. He specializes in assurance, tax, and accounting services for clients primarily within commercial industries. As a Certified Public Accountant and Certified Valuation Analyst, Scheef also provides specialized succession planning, buy-sell consultation, and estate planning advisory services. He currently leads the firm's Construction Industry Specialty Team.

"We are excited for Scott's move to Omaha and the expansion of our leadership team in the community. His passion for HBE's vision and his commitment to the profession will allow us to amplify the strength of our services within Omaha's vibrant marketplace," said Scott Becker, Managing Partner. "We are proud of Scott's dedication and accomplishments as a trusted advisor, and we enthusiastically support his progression as one of our Omaha practice leaders."

With office locations in Lincoln, Norfolk, and Omaha, HBE operates as a cohesive team of trusted advisors to serve clients seamlessly across specialized service lines, niche industries, and demographic regions.

"This move is extremely exciting as it will allow me to serve my current clients while also focusing on the regional growth of HBE. I am eager to join Anne, John, and Kevin in partnering with clients and community leaders to guide the future of our firm in Omaha and the surrounding areas," stated Scott Scheef. "On a personal note, my family and I are eager to complete our relocation and become active within the community. Having previously been an Omaha resident, I have always maintained close connections and an affinity for all the city has to offer."

With 17 partners and nearly 120 total employees, HBE is a leading provider of professional accounting and consulting services throughout Nebraska and the Midwest region. Operating from multiple office locations, the firm offers a complete range of financial management services for businesses, not-for-profit and governmental organizations, niche industries, and individuals. These services include specialized advisory, tax, audit, data analytics, business valuations, outsourced accounting and CFO solutions, personal financial planning, and wealth management. For more information, please visit

Investment advisor services offered through HBE Wealth Management, LLC.

Baird Holm

Survey Determines 2023 Best Places to Work in Omaha

Best Places to Work in Omaha survey founder, Baird Holm LLP, along with program sponsor, the Greater Omaha Chamber, are announcing - and applauding - the 2023 winners.

Companies with 25 to 200 employees:

1. GetMed Staffing Inc.

2. Uniti Med

3. CrossMed Healthcare

4. Supportworks, Inc.

5. JE Dunn

Companies with more than 200 employees:

1. LRS Healthcare


3. Prime Time Healthcare

4. Signature Performance, Inc.

5. Carson Group

 This year, we are pleased to honor one Sustained Excellence Award winner - Midlands Choice, Inc. This designation is given to organizations that have repeatedly ranked in the top three in the Best Places to Work in Omaha survey. Specifically, the Sustained Excellence designation is given to those companies that participate in the survey for four consecutive years and rank first, second or third in three consecutive years, or ranked in the survey in eight of the last ten years.

Created in 2003 by Baird Holm LLP, and sponsored by the Omaha Chamber, the Best Places to Work in Omaha initiative provides a way to publicly recognize and celebrate local employers who foster an engaged work environment and culture dedicated to organizational success. The competition measures levels of employee engagement through an online survey. The survey is administered and feedback is provided by Quantum Workplace. "This initiative has become an invaluable tool for employers to measure employee engagement, and to develop new goals based on the results," said Kelli P. Lieurance, Partner at Baird Holm.

"The survey provides the detailed information employers need to produce teams that are engaged and productive in their work. Earning this recognition is a great source of pride for the winners, and can also be used in both marketing and recruiting efforts," said Lieurance. "More than that, considering how much the waning COVID-19 pandemic, staffing struggles, and increased inflation, amongst other challenges, have affected many of our workplaces, this achievement by our winners is particularly impressive this year."

The winners, along with this year's featured non-profit, CRCC (Children's Respite Care Center), and Individual Contributor recipient, Dr. Kim Hoogeveen, will be publicly recognized at a luncheon event at the CHI Health Center Omaha on Thursday, May 25, 2023. Tickets are $50 per person, or $500 for a table of 10, and are available for purchase online at

Scooter's Coffee

Passionate Storyteller Malorie Maddox to Amplify the Scooter's Coffee Brand Promise as Chief Marketing Officer

As Scooter's Coffee celebrates 25 years in business this March, it continues its rapid, nationwide growth. To help further Scooter's scalability, Malorie Maddox joins the company as Chief Marketing Officer. She will amplify and build upon the Scooter's Coffee respected brand that promises to deliver an amazing customer experience.

Maddox will execute marketing initiatives that support franchisees' customer engagement and growth while advancing the Scooter's Coffee brand promise. She will lead teams in brand management, field marketing, digital, social media and other marketing initiatives. She is eager to contribute to Scooter's culture and Core Values of Integrity, Love, Humility and Courage through building strong internal and external relationships.

Maddox is a results-oriented leader with a track record of success across multiple industries-the foundation of her career being a passionate storyteller. For close to 20 years, she worked in media and was an award-winning journalist, investigative reporter, news producer and on-air anchor at WOWT-TV, the NBC affiliate in Omaha, Neb.

She transitioned from news to the insurance industry, and most recently was Chief Marketing, Communications and Strategy Officer at Blue Cross Blue Shield Nebraska. She is a proven executive and recognized for leading many of the strongest and highest performing teams at BCBSNE, driving enterprise strategy for more than 1,200 employees. Maddox created an award-winning marketing campaign featuring customers while achieving sales and negotiating tough deals for the organization. She also led brand reputation, internal and external communications, digital marketing, advertising, market insights and more.

Maddox earned a bachelor's degree in Journalism from the University of Kansas, and she has a Nebraska's producer license in the insurance industry. She also was selected to attend Deloitte's Chief Marketing Officer Academy at Deloitte University. Malorie currently serves on a variety of councils, boards, and committees, including American Marketing Association, Argyle, Urban League of Nebraska, and the First Responders Foundation.

About Scooter's Coffee

Scooter's Coffee continues to grow rapidly while it strives to become the #1 drive-thru coffee franchise system in the nation. The Scooter's Coffee Brand Promise is: "Amazing People, Amazing Drinks Amazingly Fast!" It represents the company's business origins from 1998 and reflects a steady commitment to providing an unforgettable experience to loyal and new customers. Scooter's Coffee, which is celebrating its 25th anniversary in 2023, is at the dawn of a strategic growth phase nationwide, approaching 700 stores in 29 states. Visit to learn more about the benefits of owning a franchise with a well-established brand.

Foster Group

Foster Group

Foster Group Announces Addition of Jack Schutzius to Advisory Services Team

Foster Group, a nationally recognized fiduciary financial advisor with offices in Des Moines, IA, and Omaha, NE, is pleased to announce the hiring of Jack Schutzius as an Associate Advisor. With prior experience as a financial representative and research analyst, Jack will play a key role in helping deliver customized financial plans and meeting client service needs.

Foster Group's vision to help clients live generous and meaningful lives aligns well with Jack's passion for building meaningful relationships. The company is confident that Jack's expertise will help them continue to deliver wise financial counsel to their clients.

Foster Group welcomes Jack and is looking forward to his contributions!

Foster Group is a SEC-regulated fiduciary that offers clients a full complement of financial services including investment management for individuals and institutions, qualified retirement plan consulting and design, and advanced financial planning services. For four consecutive years, Foster Group earned the Gallup Exceptional Workplace Award, which is presented to organizations that have proven their ability to achieve exceptionally high levels of workplace engagement by investing in their people. Foster Group was also recognized in the 2021 and 2022 CNBC FA 100 list, which rank the top-rated financial advisory firms.

PLEASE SEE IMPORTANT DISCLOSURE INFORMATION at A copy of our written disclosure Brochure as set forth on Part 2A of Form ADV is available at


Swanson Russell

Swanson Russell Wins 15 Honors at 2023 ADDY Awards

Swanson Russell was recently honored with 15 awards at the 2023 AAF Celebrate Creative Nebraska Awards (The ADDYs), held February 10 at the Strategic Air Command & Aerospace Museum in Ashland, Nebraska.

This annual show is hosted by the American Advertising Federation of Nebraska and showcases the past year's best work from agencies across the state. Swanson Russell received one Judge's Citation, three Gold awards and 11 Silver awards.

(1) Judge's Citation: Arctic Cat

(3) Gold: Arctic Cat, JLG

(11) Silver: Humminbird, JLG, Minn Kota, RESCUE!, Swanson Russell, Textron Aviation

"We're helping to Make Belief in the amazing brands we work with," said Brent Schott, president of Swanson Russell. "We are thrilled to get this kind of recognition."

Swanson Russell's winning entries will now move on to compete at the AAF district level.

The Creative Nebraska Awards are sponsored by American Advertising Federation (AAF) Nebraska. With more than 275 professional and student members, the organization is the unifying voice for advertising throughout the state and western Iowa. To learn more, visit

About Swanson Russell

Swanson Russell is the nation's leading advertising, branding and public relations agency for brands that work and play outdoors. Based in Lincoln and Omaha, Nebraska, the agency is on a mission to help brands Make Belief. Their approach to uncovering a brand's reality drives creative thinking and helps build trust with audiences everywhere. Visit for more information.





Borsheims announces the retirement of Jennifer Johnson, Vice President of Human Resources and Retail Operations, after 36 years of employment. Johnson began her career at Borsheims in 1987 and established the first Human Resources Department at Borsheims. She went on to develop Borsheims' recruiting, onboarding, and compensation and benefits programs. In addition, Johnson oversaw several operational areas of Borsheims, including Human Resources, Customer Service, Gift Wrap and Shipping, Facilities, and the business's in-house Repair Shop. She is highly regarded as a people-driven, passionate leader with an unmatched enthusiasm for Borsheims. Borsheims President and CEO, Karen Goracke, praised Johnson's contributions, saying "Jennifer has been a large part of Borsheims for the past 36 years and has helped guide the store to its current growth and prominence. She has been a tireless champion of promoting Borsheims' Signature Service, and her dedication to our business is something I will always hold dear to my heart."

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