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Alliant acquisition of SMS will 'enhance' local insurance marketing organization

Alliant acquisition of SMS will 'enhance' local insurance marketing organization

An Omaha company occupying the bulk of the glassy five-story building at 8420 West Dodge Road — Senior Market Sales — is to be acquired by the California-based Alliant Insurance Services Inc.

But representatives of the 38-year-old insurance marketing organization, also known as SMS, said Wednesday they expect the partnership to strengthen its local team and position it for continued growth and reach.

Locally, SMS has about 225 employees based at the 84th and West Dodge building, up from about 165 four years ago. No local workforce reduction is to take place as a result of the move, said Dan Trumblee, communications director.

Jim Summers

Jim Summers

The Senior Market Sales brand that Omahans see emblazoned across the top of the local headquarters also is to remain. That building was purchased by SMS CEO Milt Kleinberg a few years ago, Trumblee said, and SMS employees fill all but one floor.

Jim Summers, president of SMS, said the acquisition announced Tuesday should lead to a new model in insurance distribution.

“With this deal, you have the premier national insurance marketing company in the senior market joining forces with one of the nation’s leading names in employee benefits,” he said.

Terms of the agreement were not disclosed.

According to a press release, Alliant has a 95-year legacy of providing risk management, insurance and consulting services to thousands of clients nationwide. The Newport Beach, California-based firm has more than 4,000 employees in more than 100 offices in all major U.S. markets.

Alliant’s core business includes employee benefits, property and casualty insurance services, brokerage and underwriting.

Hershel Kleinberg

Hershel Kleinberg

“One of the most important factors in choosing to partner with Alliant was the strong culture fit between the two organizations,” said Hershel Kleinberg, SMS executive vice president. “Both SMS and Alliant have an entrepreneurial spirit, are committed to providing value to our agents, and we’re focused on building and growing for the long term.”

Summers said in a statement that the SMS mission will remain the same.

“We are dedicated to helping agents leverage time, make more money and put their business in a position of distinction.”

He said the partnership should “only enhance this” — allowing us to bring more resources, relationships and opportunities to agents and advisers.

SMS represents Medicare Supplement, Medicare Advantage, annuity, life, long-term care and travel insurance carriers in all 50 states. Founded in 1982, SMS has 322 employees nationwide, most of them in Omaha.


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