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Nebraska Crossing owner says outdoor retailer REI will open store there
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Nebraska Crossing owner says outdoor retailer REI will open store there

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The REI flagship store in Seattle. The Nebraska store is expected to be 25,000 square feet and feature a full inventory comparable to REI’s flagship stores.

Two proposed projects — a newly constructed health and recreational campus and a 200-unit residential community — could change the landscape of an aging neighborhood near 27th and Martha Streets.

Pending the finalization of a lease, outdoor gear and sporting goods retailer REI is expected to open a store at Nebraska Crossing this summer.

Rod Yates, owner and developer of the shopping center off Interstate 80 near Gretna, said the store will have 25,000 square feet and feature a full inventory comparable to REI’s flagship stores.

REI, which is based in the Seattle area, sells equipment and clothing related to camping, hiking, water activities, cycling and fitness, among other areas.

“They’ll have the same goods and services that you see at all of their stores,” Yates said Monday.

Dan Giittinger, development services director for the City of Gretna, confirmed that city staff have approved REI’s building permit application. The permit has not yet been picked up from the city office, which means that construction has not begun.

Although an REI representative said the company does not have a lease signed for a store in the area, Yates said a lease is being finalized. Once that happens, construction is expected to follow. Yates said the new store will be located between HomeGoods and Under Armour and face I-80.

Yates said REI is planning only one location in Nebraska. He added that Nebraska Crossing’s location is attractive to retailers that are looking to maximize their stores’ trade areas.

“(We’re) showing you don’t need a bunch of stores to serve the trade area,” Yates said. “You need to be very strategic on where you put your stores. The positioning along I-80 between Lincoln and Omaha makes a lot of sense to these brands.”

Nebraska Crossing recently marked its eighth anniversary. In addition to REI, Yates said the shopping center will see further retail development this year. Nebraska Crossing currently has about 80 stores, including Nike, Reebok and Under Armour.

Yates said Nebraska Crossing looks for retailers that don’t have a ubiquitous presence in the area.

“We want to have the brands that want to build one store in the trade area,” he said. “We want to be a destination that draws from Des Moines, St. Joseph (Missouri) and Sioux Falls (South Dakota).”


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