Susan Marchese stepped outside the lobby of the Omaha Neon Sign Co. and looked toward the downtown skyline to the south.
“You can see a lot of our work just from here,” Marchese said, pointing out The WoodmenLife Tower, Union Pacific headquarters and Omaha World-Herald building.
Each building’s sign started out on the manufacturing floor of Omaha Neon, a local company that will soon celebrate a century of business.
A few blocks southeast of Omaha Neon’s headquarters, company employees Wednesday worked to install a sign naming another iconic downtown structure: the baseball stadium that hosts the College World Series. Cranes lifted letters spelling “Charles Schwab Field,” the name that will adorn the ballpark.
Formerly TD Ameritrade Park, the stadium was renamed Charles Schwab Field Omaha late last year after Charles Schwab Corp. obtained naming rights to the stadium.
With the signs created by Omaha Neon Sign Co., a name change made on paper will be soon cemented in LED lettering.
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A worker solders pipes together at Omaha Neon Sign Co. Wednesday.
Omaha Neon will be paid $450,000 for six exterior Charles Schwab Field signs, according to an agreement approved by the Metropolitan Entertainment and Convention Authority Board of Directors in February.
MECA will pay the initial cost for the signs, and will be reimbursed by Charles Schwab.
The sizable project is being completed on a tight deadline. Officials aim to have the new signage up by the end of the month.
But that shouldn’t be a problem, said Kyle Conry as he and Marchese offered a behind the scenes look at the company’s manufacturing process.
Conry, vice president of operations, greeted employees as he wove his way through the manufacturing floor. He paused to point out various projects underway.
Pieces that will become a part of the soon-to-reopen Gene Leahy Mall’s signage, lettering for Charles Schwab Field, and a massive Harrah’s Casino sign were all in various stages of construction.
“Everything we do is from scratch, and we have very good people doing very good work,” Conry said.
Conry has been with the company for 27 years. Marchese, in a way, was born into it.
Omaha Neon began in 1923 and was bought by Marchese’s father, Samuel Marchese, in 1966. Under Samuel, the company’s footprint expanded and eventually sprawled over two city blocks on North 18th Street.
Omaha Neon got its start, and its namesake, from neon signage. Although LED signs now rule the industry, the art of neon work still continues.
Learning the skills needed to make a sellable neon sign is at least a two-year process, said Brent Peterson, a production manager who has worked with neon for 27 years.
“It’s the art of bending light and twisting glass to the design that you want,” Peterson said. “It’s limited only to creativity.”
Over the years, Omaha Neon expanded through the acquisition of Consolidated Sign Service Inc., Artfac Graphics and CBS Signs Inc. Each became a division within Omaha Neon.
Marchese said her father continued to work at the company until he was 94 years old.
Following his death on Sept. 3, 2021, the company was left to Marchese and her three sisters: Cathy Rush, Barb Marchese and Debbie Conry, who is married to Kyle Conry.
“I think I’m very fortunate to have had the chance to work with my father,” Marchese said. “Now we get to carry on his legacy.”
Our best Omaha staff photos & videos of May 2022

Quiana Smith, left, talks about her late father Rudy Smith Sr. with support from Rudy's widow Llana Smith and son Rudy Smith Jr. during a ceremony to rename a section of Lake Street near 34th Avenue to Rudy Smith Sr. Street on Saturday. Rudy Smith Sr. was a longtime World-Herald photojournalist.

Kearney's Brayden Andersen can't hold onto this pop-up hit by Millard West's Nixon Snyder in the bottom of the third inning during the Nebraska state baseball tournament on Friday. It was ruled to hit and Snyder eventually scored that inning.

A dragonfly zooms past Lincoln East's Jalen Worthley as he throws the games first pitch against Elkhorn South during the Nebraska state baseball tournament on Friday.

Lincoln East's Jalen Worthley started the game against Elkhorn South during the Nebraska state baseball tournament on Friday.

Lincoln East's A.J. Seizys scores after a bunt by Jaelyn Welch and an error by Elkhorn South catcher Cole Goeser in the second inning during the Nebraska state baseball tournament on Friday.

Lincoln East's Jeter Worthley watches a pitch go by against Elkhorn South during the Nebraska state baseball tournament on Friday.

Waverly's Landon Tjaden (8) and Scottsbluff's Jose Rodriguez (17) chase the ball into shadow during the Scottsbluff vs. Waverly NSAA Class B state quarterfinal boys soccer game in Omaha on Thursday. Waverly won the game 5-4 after a shootout.

Omaha Duchesne's Claire Niehaus (18) takes a corner in the Omaha Duchesne vs. Bennington NSAA Class B state quarterfinal girls soccer game in Omaha on Wednesday.

Brett Lindstrom, Republican candidate for Nebraska governor, walks off the stage, with results projected on him, after conceding the race during an election results watch party in Omaha on Tuesday. The race was called for Jim Pillen.

Members of the media await results during the Brett Lindstrom for Governor election results watch party in Omaha on Tuesday. The race was called for Jim Pillen.

Head Groundskeeper Zach Ricketts, left, works on the field while Carol Szczepaniak votes in Nebraska's primary election on Tuesday at Werner Park.

Larnisha Dortch fills out her ballot at Fontenelle Forest during Nebraska's primary election on Tuesday.

Firetrucks spray water on a fire at the Flora Apartments, 2557 Jones St. on Wednesday.

Gretna's Colton Damme (5) leaps over Millard South's Sam Stutheit (16) as he slides to the ball in the Gretna vs. Millard South NSAA Class A state quarterfinal boys soccer game in Omaha on Tuesday. Gretna won the game 4-1.

A mask ls partily covered by petals that blew off a nearby blooming tree in a parking lot in Omaha on Monday.

The Omaha Marian vs. Lincoln Pius X NSAA Class A state quarterfinal girls soccer game in Omaha on Monday. Omaha Marian won the game 5-3.

A mask ls partily covered by petals that blew off a nearby blooming tree in a parking lot in Omaha on Monday.

People and vendors line 11th Street, looking north towards Jackson Street on the first day of the Omaha's Farmers Market on Saturday.

Steve Kunasek plays the Cajun accordion on the first day of Omaha's Farmers Market on Saturday. Kunasek normally performs with The Prairie Gators.

The new signs for CHarles Schwab Field are now installed. The field was formerly TD Ameritrade Park.

Papillion-LaVista South's Cole Krska (right) celebrates with Andre Santamaria after Santamaria scored a goal during their district final against Omaha South at Papillion-LaVista South High School on Wednesday.

Chelsea Souder, the founder and director of Nebraska Abortion Resources, speaks as hundreds of people rally for abortion access rights after a leaked draft a U.S. Supreme Court decision that would overturn Roe v. Wade become public outside the Omaha and Douglas County Civic Center on Tuesday.

A pigeon builds a nest in the sign on the DoubleTree hotel located at 1616 Dodge Street on Tuesday.

Omaha Bryan's Cesar Hernandez (8) celebrates his corner kick goal as teammate Christofer Gallardo-Mejia (14) comes up behind him in the Omaha Central vs. Omaha Bryan boys soccer district semifinal game at Omaha Bryan High School on Monday. Omaha Bryan won the game 3-0.
jwade@owh.com, 402-444-1067