LOS ANGELES (AP) — As Mick Jagger is driving around Latin America on tour with The Rolling Stones, he's seeing familiar advertisements promoting his latest project plastered around town.
This time it's not his music but the HBO series "Vinyl," which he created and executive produced.
"I'm in Argentina and I'm driving to the gig, and there are big billboards on the freeway, 'Vinyl!' " he says. "It's quite funny really."
The show about the music industry in the 1970s debuted this month and already has been renewed for a second season. It stars Bobby Cannavale as a troubled record executive in a music industry mixed with drugs and sex; other cast members include Ray Romano, Olivia Wilde and Jagger's son, James Jagger.
"Obviously it's fictional," Mick Jagger says. "It's a drama series, and in a drama series, you really want to bring out the characters, the narrative. ... Having said that, of course you also want to instill in people the sense of the times, and you want them to buy in that. ... You have to make it believable — that's our overarching goal, whether it's actually true or not."
Jagger said filming the show — which he created with Martin Scorsese — reminded him of the 1970s, when the Stones were dominating the music scene and touring around the world.
In the series, which airs at 8 p.m. on Sundays, Jagger's 30-year-old son plays the role of Kip Stevens, the lead singer of the punk rock band Nasty Bits.
"Well, first of all, I thought he was really good, so I didn't have to worry too much. I mean, if he was really, really not good, maybe I wouldn't have been the one to tell him," Jagger said. "I was really pleased with his performance."
The Jaggers worked together on the song "Rotten Apple," which Nasty Bits perform in the debut episode on "Vinyl."
"Vinyl: Music from the HBO Original Series — Volume 1" was released this month, and "Vinyl: Music from the HBO Original Series — Volume 1: Finale" will be released April 15, two days before the 10-episode first season wraps.
Jagger, who has been busy producing TV series, films and documentaries, said he's never been interested in being a record label head like Cannavale's character in "Vinyl."
"Everyone has their little imprint, but actually owning something like that would drive me nuts. Literally nuts," he said. "We want to be an artist; you don't really want to be involved in too much business."