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Equestrian World Cup ticket sales are short of goal, but officials are optimistic

Equestrian World Cup ticket sales are short of goal, but officials are optimistic

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Local World Cup officials remain optimistic about tickets sales for the event, which runs Wednesday through Sunday at the CenturyLink Center.

About 6,750 all-session tickets have been sold. That’s about 450 short of the goal, said Mike West, CEO of the Omaha Equestrian Foundation, which is organizing the competition.

About 12,430 single-session tickets have been sold, with the goal to sell a total of 22,000.

West said he hopes to reach that mark before the conclusion of the World Cup. Walk-up tickets for all sessions are available at the CenturyLink box office throughout the event.

On Tuesday crews were putting finishes touches on the arena where riders will compete in show jumping and dressage, sometimes referred to as "horse ballet" because of the intricate rider-horse movements.

About 800 tons of a mixture that includes dirt and polyester fiber covers the arena floor for the World Cup. The mixture was spread about a half-foot deep and is intended to provide just the right combination of stability and cushion for the 1,200-pound horses.

After preparations, the arena will seat about 13,500 spectators for the competition.

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The 2017 World Cup Finals, Wednesday through Sunday at the CenturyLink Center, will draw equestrian fans from around the country and overseas for an event that could be described as the Super Bowl of horses. Riders and animals compete in two Olympic equestrian categories.

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World Cup organizers say the competition has drawn fans from across the United States and overseas. But the event’s planners also expect that plenty of folks from Omaha — a city known for supporting big sporting events — will show up to check out horses in action in two Olympic equestrian categories: show jumping and dressage, also known as “horse ballet.”

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