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Omaha-area grocery stores offering incentives for shoppers who get COVID vaccine

Omaha-area grocery stores offering incentives for shoppers who get COVID vaccine

Dangling everything from sports tickets to a free beer, President Joe Biden is looking for that extra something that will get people to roll up their sleeves for COVID-19 shots when the promise of a life-saving vaccine by itself hasn't been enough.

With the federal government upping its efforts to get more Americans vaccinated against COVID-19, several Omaha-area grocery chains are offering incentives to shoppers willing to get the shot.

Iowa-based Hy-Vee announced Monday that it will give a $10 gift card to each customer who completes their vaccination at one of the chain’s pharmacies by Nov. 11.

COVID-19 vaccines are available at Hy-Vee pharmacies free of charge. No appointment is necessary.

People receiving a two-dose vaccine, either Pfizer or Moderna, must receive the second shot at Hy-Vee in order to receive the gift card.

Baker’s is incentivizing people with a reward that is less certain but far larger.

Kroger, Baker’s parent company, announced Thursday that it was giving away five $1 million checks to motivate people to receive the vaccine.

From now through July 10, the company will give away a $1 million check each week. People must receive at least one dose of the COVID-19 vaccine at a Kroger-owned location and register online to be eligible for the giveaway.

Along with the checks, the company will be selecting 10 people each week to receive “free groceries for a year,” which Kroger said is valued at $13,000 each.

Additional information is at

Both announcements come as the federal government bolsters plans to increase vaccination rates. President Joe Biden has set a goal of getting 70% of adults at least partially vaccinated by July 4.

Of the 1.9 million people in Nebraska, 43.3% are fully vaccinated, according to the state’s COVID-19 dashboard. Another 5.9% are partially vaccinated.

The Pfizer vaccine is available for people 12 and older. The Moderna vaccine and single-dose Johnson & Johnson vaccine are available for anyone 18 and older.

This report contains material from the Associated Press.

Omaha World-Herald: Live Well

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