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Brides looking beyond the traditional white dress for their weddings

Brides looking beyond the traditional white dress for their weddings

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These days, wedding expert Allyson Bliss says, brides love to be different.

“They want to make their own story,” said the store manager for Tip Top Tux and Dream Dress Express.

Which means the days of wearing a traditional white dress are waning. For now.

Instead, think glitz and glamour, said Stephanie Kassera of David’s Bridal. That includes gowns of all hues and silhouettes of all types, from ball gowns to mermaid styles to cocktail lengths.

At recent Bridal Fashion Week shows, capes and jackets, detachable sleeves and feather accents have dominated the runways.

“Weddings are not cookie-cutter anymore,” Kassera said.

Not choosing white is one way to step outside the box.

Kassera isn’t even bringing a white dress for Sunday’s Wedding Essentials Bridal University runway shows at the Mid-America Center.

“The lightest is off-white,” Kassera said. “Ivory, blush pink, champagne, and I’ll do a gray one, too.”

The color trend started a few years ago with champagne undertones and ivory lace, and it keeps expanding.

Bliss said she has even had requests for black dresses, which are also trending nationally for 2018. Some are completely black and others may be off-white with a black belt. Belted dresses are popular, too.

Bliss said one of her designers also offers dresses in red, dark pink and blue.

Kassera just pulled a dress for a client in a very light lilac with touches of blues and pinks and 3-D butterfly appliqués.

“It’s beautiful,” she said.

Another dress in a rosewater hue is extremely popular, she said.

Vintage lace and bell sleeves are in favor with Bliss’ clients at Dream Dress Express, which features Bohemian, modern contemporary styles and everything in between.

Dresses are still fitted with perhaps a tulle overlay, as well.

Bliss will be bringing a large variety of dresses to the show, from fully beaded to light beachy styles and classic traditional looks.

That classic look hasn’t disappeared. It’s just not always in white anymore.

Structured fabrics such as satin can make the simplest style look amazing.

“A lot of dresses that are completely plain and simple make a statement on their own because they are so classic looking,” Kassera said.

Bottom line, Bliss and Kassera agree, is anything goes. Nobody wants to be seen in the same dress.

“The way it is in society,” Kassera said, “everybody wants to be their own person.”, 402-444-1034,

Wedding Essentials Bridal University

When: 10 a.m. to 2 p.m. Sunday

Where: Mid-America Center, 1 Arena Way, Council Bluffs

Cost: $10 in advance, $14 at the door



Omaha World-Herald: Wedding Essentials

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Marjie is a writer for The World-Herald’s special sections and specialty publications, including Inspired Living Omaha, Wedding Essentials and Momaha Magazine. Follow her on Twitter @mduceyOWH. Phone: 402-444-1034.

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