New shops, offices, restaurants, apartments and entertainment venues could come to life at the former Crossroads Mall as early as late 2024.
The Omaha City Council on Tuesday voted 7-0 to approve an $80 million tax-increment financing request for the project, an award that should help developers deliver on a $553 million redevelopment vision at the site near 72nd and Dodge Streets.
KJ Crossroads Venture LLC, made up of Omaha-based Lockwood and Century development companies, also plans to include public plazas, artwork and about 4,000 parking spots.
“The Crossroads will become a commercial, residential, entertainment and leisure destination at the true crossroads of our city,” Mayor Jean Stothert said in remarks to the council.
The project’s $80 million TIF request had raised eyebrows among opponents, some of whom say the city has been too generous in granting the tax incentive that is meant to spur development in blighted areas.
People are also reading…
Under TIF, the developer of a city-approved project takes out a private loan to help cover some expenses. The loan is paid back, generally over a 15-year period, by using the increased property taxes that are generated on the new development. During the TIF period, the property owner continues to pay a portion of property taxes to local governments based on the valuation that existed before any improvements.
After the TIF loan is repaid, property taxes collected on the higher-value, improved property then start flowing to those local governments.
In the case of the Crossroads, a projected total of $121 million in property taxes on the new development will have been diverted to pay principal and interest on the $79.4 million loan. But after the loan is paid, local government entities would stand to gain an estimated $9.5 million a year in property tax revenue.
City officials and proponents contend that the projects that receive TIF — and the extra tax revenue from them — wouldn’t have occurred at all without the incentive.
Councilwoman Aimee Melton noted that if a project falls through, the risk is on the developer to pay back the loan, not the city. Projects like the Crossroads, that expand the city’s tax base, are how the city can continue to grow and drive down property taxes, she said.
“This is also going to spur development all around this area,” Melton said.
Sarah Johnson, one of a couple opponents who spoke Tuesday, said she’d like to see the city award TIF to projects that produce a benefit sooner, such as low-income housing developments.
“The people that are going to be working at this development aren’t even going to be able to live in the apartments that are next door,” Johnson said. “That seems problematic.”
Jude Beller, Lockwood’s senior vice president of development, told the council that the 40-acre campus will include about 2½ acres of public plaza space and more than 2 miles of sidewalks. The plan also reconfigures the street layout on the site to match Omaha’s grid system.
“Quite a bit of this square footage ... will be dedicated for a public amenity, or public gathering space, or otherwise dedicated to the public,” Beller said.
Demolition of the mall, which began in December, is expected to be complete in May. Grading and infrastructure work will take about a year. The first businesses and tenants could be occupying buildings by late 2024 or early 2025, Beller said.
The redevelopment team, in conjunction with the city and transportation advocates, has kept different modes of transit in mind as they’ve designed the Crossroads overhaul. Most of the sidewalks on the property will be 10 feet wide, including the one that will run along Dodge. Councilman Pete Festersen noted that the distance is wider than many of the city’s trails.
The plans also call for various bicycle parking options as well as a Heartland BCycle dock expected to sit near an existing ORBT bus line station on the corner of 72nd and Dodge — allowing cyclists and bus riders easier access to the development. There’s also talk of the Keystone Trail one day connecting with the property.
Those options were good news to Cyndonna Tefft, a nearby small-business owner who is part of Mode Shift Omaha, a local transportation advocacy group that has discussed transit options with the developers.
“It’s exciting to see the connectivity this project will have,” Tefft told the council.
Diners, drinkers and overnight hotel guests at the Crossroads may end up paying a bit more on their bill. The developers anticipate applying for an Enhanced Employment Area occupation tax — similar to ones in the Blackstone and Capitol Districts — to recoup some of their project’s costs. The redevelopment is expected to create 3,200 full- and part-time jobs.
There are also ongoing discussions on whether the city may buy the 2,200-stall parking garage north of the Target store. Both the Target and the garage will remain as part of the redevelopment.
About one-third of the campus will contain retailers, restaurants, hotel space and entertainment and fitness options; another third will go toward office space; and the final third will be for multifamily and senior living.
“Pure work, play and living quarters, all in one site,” Beller said. “We’re proud of that.”
Crossroads Mall through the years
Photos: Crossroads Mall through the years
1946: Future site of Crossroads Mall

The site of the future Crossroads Mall, looking east on Dodge Street from Papio Creek in August 1946.
1955: West Lanes Bowlatorium

The West Lanes Bowlatorium, at 151 N. 72nd St. in Omaha. Crossroads Mall had not been built across the street at that time.
1959: Crossroads rendering

An artist's concept drawing of Crossroads Mall in 1959.
1961: Inside the new Crossroads

Mr. and Mrs. Pat Davis with Susan, 4 months, and Kelly, 17 months, shopping at the new Crossroads Mall in June 1961.
1961: Crossroads boiler room

Donald Peterson doing a push-button check at the control board for power in the boiler room at the Crossroads Mall in June 1961.
1961: Landscaping at Crossroads

Landscaping at Crossroads Mall in June 1961.
1961: The Sears store at Crossroads Mall

The Sears store at the Crossroads Mall draws a crowd waiting to enter in 1961.
1961: Arcade at Crossroads

Shoppers in June 1961 at the Crossroads arcade, where 24 stores lined the air-conditioned mall. The mall, on 72nd and Dodge Streets, was opened in 1960 by Brandeis Department Store. It was anchored by Brandeis and Sears, Roebuck & Co.
1961: View of Crossroads

Crossroads in 1961 at Thanksgiving time.
1962: Costumed children at Crossroads

A smiling Superman, a skeleton and even a masked fairy princess are among the goblins from Hillside School visiting Crossroads Mall.
1965: Crossroads shoppers

Shoppers at Crossroads Mall in January 1965.
1965: Crossroads shoppers

Shoppers at Crossroads Mall in January 1965.
1965: Brandeis Tire Center at Crossroads

Concrete breaking for the new Brandeis Tire Center at Crossroads Mall in July 1965. Bill Mager, Omaha area manager for Abel Corp.; S.J. Marchese, manager of Brandeis Crossroads; and John Diesing, vice president of Brandeis.
1966: Crossroads shoppers

Shoppers at Crossroads Mall in July 1966.
1966: Robbery at Crossroads

Officer Hap Bolan dusting for fingerprints after a robbery at Crossroads Mall in November 1966.
1967: Gale Sayers at Crossroads

Gale Sayers signs autographs at Crossroads Mall in Omaha on April 22, 1967.
1968: Christmas shopping

Debbie, 7; Sherrie, 6; Trip, 4; and Kristie, 2, await Santa in the Crossroads parking lot. Their mother, Mrs. Tom Blair, was nearby. The photo was published Nov. 17, 1968.
1971: Crossroads Christmas parade

The "Circus Joys and Christmas Toys" parade at Crossroads Mall in November 1971.
1972: Crossroads balloon parade

Balloons, ranging in length from 60 to 125 feet, were to be sent aloft as part of Crossroad Mall's balloon parade in November 1972. James Moore of Indianapolis worked at inflating the balloons, a task that took approximately an hour per balloon. The parade went north on 78th to Cass Street and east on Cass to the Crossroads entrance at 74th Street, then moved to the south side of the center, where the balloons were on display for the weekend.
1972: Christmas shopping and Santa

Curt Collins, 4, talks with Santa at Brandeis' Crossroads store. The photo was published Dec. 20, 1972.
1975: Tornado cleanup volunteers amass at Crossroads

Tornado cleanup volunteers signed up at the Crossroads and were formed into crews, then transported by bus to the work areas on May 14, 1975.
1978: Crossroads art feature

A Brandeis art feature at Crossroads in September 1978.
1981: Christmas shopping

Brandy Klabunde, 8, shops for toys at Youngtown in Crossroads. The photo was published Dec. 20, 1981.
1981: Last-minute Christmas shopping

A woman walks through the Crossroads parking lot for some last-minute shopping on Christmas Eve 1981.
1984: Christmas shopping

Stephanie Goodrich of Omaha is getting in the Christmas spirit at the Brandeis Crossroads store, browsing through the display of holiday decorations in this Nov. 18, 1984, photo.
1988: Husker watch party at Crossroads

Husker fans watch Nebraska's 7-3 win at Oklahoma on the big screen at Crossroads on Nov. 19, 1988.
1988: A visit with Santa

Ashley Vlven, 2, reluctantly meets Santa at Crossroads in November 1988. Ashley was at the mall with her mother, Dee Vlven.
1992: Great American Kiss-Off

WOW Radio held a Great American Kiss-Off event at Omaha's Crossroads Mall in 1992. Six couples locked lips at 6 a.m. for a kissing marathon that lasted until early that afternoon. Linda Lawless of Council Bluffs needed a little help reaching partner Larry Shephard of Nebraska City. The other couples in the photo are Larry and Lisa Whiting of Council Bluffs, left, and Heather Schwarz and James Hamm of Omaha, right.
2004: Crossroads exterior

The exterior of Crossroads Mall in 2004.
2014: Aerial view of Crossroads

Crossroads Mall at 72nd and Dodge Streets is seen from above in 2014.
2014: Aerial view of Crossroads

Crossroads Mall at 72nd and Dodge Streets is seen from above in March 2014.
2015: Opera Omaha gala

The final setup for the Opera Omaha gala on Jan. 16, 2015, at Crossroads Mall in Omaha.
2015: Opera Omaha

A dancer performs under a stream of water during Opera Omaha's preview of John Adams' "A Flowering Tree" at Crossroads Mall on Jan. 16, 2015.
2016: Douglas County Fair

Bob Lohman of San Diego performs in front of a small crowd at the Douglas County Fair inside Crossroads Mall on July 21, 2016.
2020: Exterior of Crossroads

Looking southeast toward Crossroads Mall on Aug. 5, 2020.
2020: Crossroads development partners

Frank Krejci, left, and Chip James on Wednesday, Aug 5. They're leading an effort to transform the dying mall.
2020: Crossroads redevelopment announced

Developers announced a plan to revive Crossroads Mall on Wednesday, Aug. 5, 2020.
2020: Crossroads redevelopment announced

Looking southeast toward Crossroads on Aug. 5, 2020.
2021: Demolition

Demolition of the Crossroads Mall site in Omaha on Jan. 22, 2021.
2021: Demolition

Demolition of the Crossroads Mall site in Omaha on Jan. 22, 2021.
2021: Demolition

Demolition of the Crossroads Mall at 72nd and Dodge Streets continues on Feb. 18, 2021.