LINCOLN — On the eve of the biggest recruiting weekend in more than a year, Nebraska’s athletic department shared more of its plan to take advantage of the Name, Image and Likeness legislation coming down the pike from the NCAA and Congress.
NU introduced a Twitter hashtag (#NILbraska) and sent out a press release — plus a detailed chart — explaining its “three-pronged approach” to helping student-athletes identify, develop and market their personal brands once they’re able to start profiting off of their NIL.
For more than a year, the Huskers along with social media partner Opendorse have been creating their plan to address the issue, and perhaps stay ahead of the curve against other institutions. The Nebraska Legislature has already passed a law allowing student-athletes — at NU or any other school inside the state — to take advantage of NIL legislation.
“Nebraska is committed to being a leader and trendsetter in the Name, Image and Likeness arena,” Athletic Director Bill Moos said. “We were the first athletic department to partner with Opendorse more than a year ago, and we are proud that our educational program and resources have included every student-athlete in all 24 of our sports. Our focus now is on an enhanced program that will position all Husker student-athletes for success in NIL.”
Opendorse signed a revenue-sharing deal with Twitter on Thursday designed to help student-athletes monetize their content. Another part of Nebraska’s approach involves teaching student-athletes, through various colleges on campus, to manage and promote their brand.
“The College of Business is building the core curriculum that will benefit not just student-athletes, but all students on campus who may be interested in leveraging their personal brands,” said Joe Petsick, Assistant Professor of Practice in Management in the UNL College of Business. “The College of Business will build a team of advisors to help with all aspects of the program to ensure each student-athlete can maximize his or her potential. We are quite simply investing in the student-athlete’s next 40 years, not just the next four.”
The announcement comes as Nebraska football hosts at least eight recruits and Husker men’s basketball hosts at least four for major recruiting visits.