The team behind Nebraska’s 211 Helpline understands that need doesn’t take a holiday.
That’s why the helpline, which is administered through the United Way of the Midlands, is available 24/7 to help connect those in need of assistance with local resources.
The 211 Helpline is one of several programs that Goodfellows partners with to provide one-time emergency assistance to people in crisis.
Goodfellows was founded in the 1890s, and since 2020, the Omaha World-Herald and United Way of the Midlands have partnered together to administer the Goodfellows program.
Gov. Jim Pillen signs a proclamation in February declaring Feb. 11 “211 Day” in Nebraska. The 211 Helpline through the United Way of the Midlands serves all of Nebraska, and as of July, most counties in Iowa.
The Federal Communications Commission established 211 as the national three-digit number for information and referrals to social services and other assistance in 2000, according to the 211 website. Currently, more than 200 organizations facilitate the program in different areas of the United States.
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“It gives the people an easy number to remember to call in regards to needs or resources to better their lives,” said Steve Rippe, the senior director of Nebraska’s 211 Helpline. “We’re almost like 411, but it’s in regard to needs.”
The 211 Helpline through the United Way of the Midlands serves all of Nebraska, and as of July, most counties in Iowa.
Rippe said as the end of the year approaches, the helpline assisted nearly 300,000 people this year. That is down from around 364,000 people in 2022, according to the United Way’s website. In 2022, however, the program also was fielding calls about the Emergency Rental Assistance Program, which is no longer available, Rippe said.
“That kind of skews the numbers from last year and this year, “ he said. “I can tell you the needs this year are much higher than the needs from last year.”
In addition to calling 211, individuals also can access resources by texting their ZIP code to 898211 or by using the email or chat forms available at ne211.org. There is also an app that can be downloaded and an online list of resources people can browse on the website.
The top five types of assistance the helpline is contacted about are rental assistance, utility assistance, transportation, food and financial assistance, Rippe said.
When someone reaches out to 211, the first thing the center’s specialists ask for is the person’s ZIP code. That way they can provide local resources, Rippe said.
“We ask them how we can help them, and based off of what their needs are, we give them the resources that are going to best assist them,” he said.
Those contacting 211 in need of rental assistance or utility assistance can receive up to $1,000 Goodfellows funding directly through the program if they qualify and haven’t received it before, Rippe said. Otherwise, the program points callers to resources available in their area that can provide support.
The helpline’s specialists are trained and certified in how to respond to those in need and focus on where help is available, Rippe said. For example, while there may not be resources available to assist with car repair costs, 211 could point an individual to rental and utility assistance that could help free up money to cover the repair cost.
“That’s a vital part, because sometimes people don’t think about that,” he said.
While applying for aid is never an easy process, the 211 Helpline hopes to help individuals through the process by assisting them one-on-one, Rippe said.
“We are there to walk them through the process and give them the accurate information necessary for them to better their lives,” he said.
Photos: The Goodfellows fund through the years
1996
Anna Tapley, a 75-year-old grandmother, raising granddaughter Shardy. This picture ran in The World-Herald on Dec. 4, 1996.
1995
The Zinn family. This picture ran in The World-Herald on Nov. 21, 1995.
1994
Jessica Toney in November 1994.
1994
A fifth and sixth grade class at Karen Western Elementary School collected 13,000 pennies for Goodfellows in December 1994. From left to right are Jeff Viola, April Basile and Heather Juntunen.
1992
Dennis Burr, age 4, in December 1992.
1991
Westside Middle School collected $2,015.50 for Goodfellows. Student Council President Jeremy Tworek presents the gift to Terry Ausenbaugh of The World-Herald on Dec. 23, 1991.
1991
This donation from the "Boys on the Road" came in 10 envelopes in December 1991. Goodfellows officials said they don't know how the donation got into the World-Herald building.
1991
Tessie pictured in December 1991. "I just don't feel sorry for myself."
1989
Brandy, left, and Tony on Nov. 27, 1989.
1989
Beulah is still making music in this photo from December 1989.
1989
Millard North Middle School student council members count Goodfellows donations in 1989. From left, standing: Jason Bisbee, David Allen, Kathy Kearns and Jenny Underwood; seated: Jami Rossitto, Lynn Welch and John Miller.
1988
School district staffer Susan Meyers and student assistant David Biggs, 11, sort donated coats on Dec. 21, 1988. The clothing program has received more than 2,300 requests this year. For more than 15 years, the Omaha school district and the World-Herald Goodfellows have combined efforts to help needy children dress warmly.
1982
It's a sparse Christmas at Brian's house. His mother, Susan's, parents live in Des Moines and other relatives also live there. Her folks probably will send her something for her two children.
1982
Christmas is bright for Nicky, 5, and Joey, 6 months, on Dec. 24, 1982. Gifts from Manley Church can be seen in the foreground.
1982
Dustin doesn't understand bills. Photo from November 1982.
1978
From left, Karen Furey, Mary Kay Kaczmarek, Kelly McGill, Margie Honz and Cathy Schenkelberg on Dec. 17, 1978. Margie Honz and Nancy Furey of Roncalli High School started putting classmates in chains this week to help free needy families from hunger. It’s a community service project,” said Sister Jean Morrow, who oversees the chain-building. “Goodfellows seemed the right cause.”
1978
From left, Mrs. Moore and Mrs. Thomas. The truckers were glowing almost as rosily as their Christmas tree Friday night at Omaha Country Club, collecting the last of their yearly gift to hand over to Goodfellows today. The tree was peppered with lights, mostly red, each bulb fixed in place by a donating member of the Nebraska Motor Carriers Association.
1976
Lou Sortino and sons Mike and Louis Jr. pick Christmas trees on Dec. 9, 1976. Each year about 20 to 30 Christmas trees ended up being wasted at Sortino's West L Fruit Market. So this year, owner Lou, along with Louis Jr. and Mike came up with a better idea. "The boys happened to see a story in the newspaper about a family who will be receiving help from the Goodfellows," said Sortino. "The woman said she might not have money to buy a tree for her family, and that got us thinking." The Sortinos picked out enough Christmas trees for that family and all the ones who are featured in The World-Herald's Goodfellows stories through Christmas. Bekins Moving and Storage Co., 1601 Leavenworth St., has volunteered to deliver the trees in time for Christmas.
1976
Daddy’s health is a concern to Jimmy. “The way things are, we might not be together for too many holidays and we want them good while we’re together.” That’s the way Jimmy’s mother feels about Christmas. But this holiday may not be so good for her son, 4, and daughter, Colleen, 20 months.
1976
Robert and Kimberly are looking for help in this photo from Nov. 29, 1976. Robert's mother is having a hard enough time making ends meet without having to worry about what she will serve her family on Christmas Day.
1975
Latasha Johnson pictured on Dec. 25, 1975.
1975
Tracy, 4, is just at the age when Christmas starts to mean a lot. "I haven't got any money for anything, and that's the truth." There's no reason to doubt that comment from Tracy's mother, who is a widow. Photo from December 1975.
1974
Optician McCain fits Alan for a brighter Christmas in December 1974.
1969
Nicky is a clown of sorts. The toddler can make his older brothers and sisters laugh just by strutting around the room with a toy pig. “He’s such a happy baby,” his mother said. “He’s laughing and smiling all the time.” Photo from December 1969.
1968
Little Debbie occupies much of her time in playing with her pet white mouse, Frosty, in December 1968.
1965
"The Beatles" Pantomime group at the World-Herald Goodfellows Show Wagon at Ralston City Park in June 1965.
1963
From left, postal employee Robert Hearn and Cub Scouts Jack Buckingham, Dick Bernstein, Tony Costanza and Steve Dabbs in December 1963. Their Scout troop went through the neighborhood to pick up empty bottles and cash them in. They ended up with $4.82 to give to Goodfellows. The charity has raised more than $17 million since 1945, when it started modern record-keeping.
1963
Santa Claus gives presents to 25 children from families recommended by Goodfellows on Dec. 22, 1963, at St. Frances Cabrini Social Hall. Santa also handed out refreshments, and a magician entertained the kids at the Christmas party.
1962
1962: The Gulizia brothers at the Goodfellows Show Wagon Contest at Pulaski Park.
1962
From left, Michael, Kathy and Sharon McLaughlin, Barbara Willets and Mary Beth McLaughlin singing "Jingle Bells" on Dec. 19, 1962. The five youngsters made the rounds in their neighborhood singing Christmas carols with "Jingle Bells" as their opening and closing number. They made $23.25 for Goodfellows.
1960
The Coolers, from left, George Miles, William Starks, Henry Redd and Jimmy Starks, won first in The World-Herald Goodfellows Show Wagon District Contest in Kountze Park on July 28, 1960.
1957
Many a youngster brushed aside a tear on Oct. 15, 1957, and then contributed a favorite toy to the annual Goodfellows toy drive. Piles of toys mounted steadily at Omaha schools. At Windsor School, these fourth graders participated, from left: John Reynolds, Russell Masloski, Loretta Jones, Lanis Latta, Ginger Kay Schreck and Denny Harshburger.
1953
The little boy in the picture is a member of a family that needs help. His mother has been home from the hospital just six days after having been there for an operation. His father is a former bricklayer. He no longer can do that work because of the loss of an arm. Photo from December 1953.
1953
The two-room tar paper house in the littered backyard of another home looked desolate in the chill of the evening. Inside a little girl was playing with a battered rubber doll. Her name is Jacqueline and she is 3. She has two brothers. There is not much to amuse the three children. Jacqueline's father is in the service and is not due to return to the U.S. until March 1954.
1951
Bernice and Richard in December 1951. A tired mother answers the door and brightens visibly when she finds the caller is not a bill collector. Five children between the ages of 2 and 9 are clustered about her. The husband has been ill, the bills have piled up, and the outlook for Christmas is bleak.
1948
The hard way ... a penny a day. One man never fails to send a Goodfellow donation. He always sends the same amount — $3.65. That's 1 cent for each day in the year. The letter that accompanied a 1947 contribution might have been written by a hurried businessman. It reads: "Enclosed please find donation for the Goodfellows." His address? The State Penitentiary in Lincoln.
1948
Gary, 2, pictured in December 1948. A frying pan and car without wheels are his toys.
1948
Girl Scouts aid by sponging and cleaning soft toys on Dec. 8, 1948. From left to right are Barbara Frederiksen, Shirley Hallback and Patty Hoffman. They are from Troop 147 at North High School.
1942
Three little soldiers on Dec. 14, 1942.
1941
All the city commissioners voted "aya" for The World-Herald Goodfellows in 1941 and backed up their vote with a contribution of $5 each. City Clerk Joe Dineen added a dollar to make the total $36, and the funds were delivered to the Mile o' Dimes. Left to right, front row: Commissioners Jepsen and Dineen and Mayor Butler; back row, left to right: Commissioners Kresl, Trustin, Korisko, Towl and Knudsen.
1941
Kathelle Wallace, clerk in the Army finance office in the Woodmen of the World Building, holds the handful of dimes collected in that office for the Goodfellows Mile o'Dimes board at 16th and Farnam Streets on Dec. 18, 1941. The handful amounted to $10.70.
1941
The Union Pacific Junior Drum and Bugle Corps marched for the Mile o' Dimes in 1941.
1939
A letter to Goodfellows from Bobby, age 8, in 1939. Monday afternoon a World-Herald reporter and photographer visited Bobby's home. Bobby's mother said some oatmeal and apples were the only food in the house.
1939
In pert red sweaters, black shirts and white blouses, these eight girls from “Geathers,” the University of Omaha Pep Club, went to the Goodfellows Mile o’ Dimes board at 16th and Farnam Streets on Dec. 6, 1939, and deposited $5 for the organization. Celia Lipsman, front, is the club’s president.
1939
Is the large board ready for Omaha's donations? It must be filled many times if the city's poor children are to be happy on Christmas. Photo from 1939.
1938
“Dear Goodfellows” — a letter from hundreds upon hundreds of underprivileged children of Omaha. “Christmas is an important and precious thing to children,” said the Goodfellows administrator. “To be passed by when other children are happy leaves a hurt that may never quite heal. It would be better for hundreds of persons to give up their conventional exchange of gifts if it would save one or two children from this hurt. Please join the Goodfellows!”
1938
The father of this family was killed in a car crash and the children don't feel well, as they're undernourished. Photo from December 1938.
1926
In 1926, in conjunction with the Goodfellows Christmas drive, this Christmas Lodge and Reindeer Park was set up on the courthouse lawn. As verified by the size of the crowds shown here, the arrangement was wildly popular.

