Emspace + Lovgren

Emspace + Lovgren announces leadership transition Former Omaha journalist and PR lead Sarah Baker Hansen to guide agency's next chapter, assuming full ownership in 2030 to carry on a 30-year, women-led legacy from Elizebeth Murphy, Linda Lovgren Emspace + Lovgren, one of Omaha's most respected and oldest locally owned, women-led communications firms, has announced its next chapter. Sarah Baker Hansen, who has been leading public relations efforts for the company since 2021, will guide the agency through a structured four-year transition, culminating in full ownership and leadership of the firm in 2030. Elizebeth Murphy, founder of Emspace (established in 1992), will co-lead the four-year transition period. During the last five years, Baker Hansen led communication campaigns for some of Omaha's most transformational projects, including the Omaha Central Library, the Omaha Streetcar, the Kiewit Luminarium, and the launch of the city's first protected bikeway. Under her future leadership, the firm remains committed to local ownership and its signature storytelling strength. A seamless four-year mentorship and growth transition is underway to ensure a smooth, transparent and values-aligned succession that preserves Emspace + Lovgren's deep commitment to Omaha while expanding future-focused communications offerings. "Telling the stories of the people and organizations shaping Omaha's future has been our mainstay for over 30 years," Murphy said. "Through this planned, transparent transition, we are ensuring that our future-facing goals remain deeply tied to our community commitments." For more information, visit our blog post about the succession planning process and our future plans. About Emspace + Lovgren Emspace + Lovgren is a full-service communications agency. The agency's track record of award-winning communications means that the team brings true expertise to work in community services, health, education, transportation, arts, infrastructure and economic development. Emspace is involved with these sectors every day, tracking trends, learning from best practices, and furthering our knowledge and network. That's how we're able to consistently deliver meaningful results and earn new opportunities with our clients. Learn more at emspacegroup.com.